I co-founded and managed a profitable farm business called TerraRija (“Tough Land”). Its mission was to provide organic vegetables to the restaurants and supermarkets in our area. Monitoring market conditions, trends and competitors were a daily practice. As an organic farmer, every day brought new and complex challenges, something that, fortunately, I was already used to, at least since my under degree in Law, in which I was taught to look at things from all perspectives and studying all data I could have access to.