Sarah Bowser is a Senior Manager specializing in Experience Management functional design. She has over 4 years of experience with day-to-day support of eCommerce, Analytics, Campaign, Search and CMS platforms, and 6 years experience establishing, enabling and managing Experience management platform capabilities through to operation. She is skilled in quickly understanding solution specific functionality, working with business and IT to define and document platform enhancements, and defining CMS capability models and road maps to drive client goals. Sarah came to Accenture via the 2013 Acquity Group acquisition.Experience: State Government - PM / CMS Functional Lead• Analyzed the shared service organization (covering .GOV), processes, and systems to assess the business model and its integration with technology, including assessment of current state, identification of client requirements and defining the future state solution• Led the shared services organization, supporting the state’s sites on the .gov domain, to select a new WCMS product and implementation vendor which included requirements identification and coordination of the selection process from RFP to contract• Established a shared services catalog in order to have a baseline to justify future rate changes for platform usage• Established a baseline for Agency content authoring roles and expectations for delivering against a content lifecycle, including agencies preparation requirements during future re-platform & migrationTelecom Provider - AEM Platform Arch Lead• Managed the day to day activities of the CMS Platform Architecture Team including managing the teams backlog in order to meet priorities set by leadership• Provide functional and technical expertise defining platform capabilities• Provide platform guidance and capability road map through transition to operation • Worked with leads to identify cross-platform improvements to the product launch process

Develop and architect content for websites for Residential and Hospitality Services at Michigan State University. Responsible for web project documentation, including content inventory, functional requirements, wireframes, and experiential flowcharts. Manage the web analytics for the websites. Write web analytics plans, monthly reports, quarterly pathway reports, conduct heuristic evaluations, and design analytics dashboards. Develop and coordinate web stories. Responsible for writing web stories relating to the division of RHS and social responsibility/sustainability.Design HTML emails in My Emma, and update/add content through Drupal.

Update and manage Twitter and Facebook communications, and web content. Re-designed and wrote content for newsletter.Minor graphic design. Update and design print documents, for Public Relations and Communications.

Worked to define the genre of museum websites to determine common themes and terms. Strategized plan for redevelopment of the Kresge Art Museum's website.