Sebastián Pacheco Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

County Dublin, Ireland

Pioneering digital property marketplace.Find your next property in the UK, Spain, South Africa, Ireland or Cyprus.

County Dublin, Ireland

I lead a Team of 3 skilled e-commerce specialist based on ownership, performance, and creative thinking. During 2018 my Team delivers +26% y/y growth in revenue over millions of advertising investment at restricted efficiency. We accomplish this success across 13th markets and consolidate our transition from Desktop to Mobile commerce.

County Dublin, Ireland

Strategic planning defining new initiatives for the channel. Accountable for 8 figures of media investment across EMEA, APAC, and LatAm. I establish core relationships with Finance, Business leaders on each of the 3 core Groupon verticals and mentoring new marketing members across multiple countries.I lead our Facebook Automation from the Business side, this involves work closely with Engineering Teams based in Dublin, Santiago, and Seattle. We manage to Automate Ads creation, Bid… Show more Strategic planning defining new initiatives for the channel. Accountable for 8 figures of media investment across EMEA, APAC, and LatAm. I establish core relationships with Finance, Business leaders on each of the 3 core Groupon verticals and mentoring new marketing members across multiple countries.I lead our Facebook Automation from the Business side, this involves work closely with Engineering Teams based in Dublin, Santiago, and Seattle. We manage to Automate Ads creation, Bid optimizations, Targeting, Budgeting and Audience creation based in a set of logic and definitions. All using Facebook API. After 6 months our POC scale successfully and replace our Semi-Manual Program.After showing positive results with Facebook Automation we extend the program creating a User Interface that allows Buyers Teams inside Groupon create Facebook ads for their products and merchant using our platform as a cornerstone. Impact: We manage 1.5k users from 14 countries with an average of 300 active users per month. This scale our revenue 3x by the end of 2016 and consolidate our strategic relationship with Facebook.I ramp-up our partnership with Google Display Network using their Dynamic Retargeting Product. This process includes defining an onboarding plan, Forecast, Account structure, Campaigns strategy and define requirements for Pixels, APP and Deal-feed integrations. After 3 months of roll-out, this program became our 3er biggest source of revenue. Show less

County Dublin, Ireland

Looking for new opportunities I transitioned from my regional role in LatAm to a Global role in Groupon International (Dublin Headquarters). In parallel, I keep my previews duties in LatAm up-to 2015.Here my first challenge was Lead our Adserver migration from Mediaplex to Google Doubleclick for Advertiser. This involves migrates operations of 35 Countries and 50 Partners in two months. The execution was done successfully thanks to our task-force between Groupon Engineers, Google… Show more Looking for new opportunities I transitioned from my regional role in LatAm to a Global role in Groupon International (Dublin Headquarters). In parallel, I keep my previews duties in LatAm up-to 2015.Here my first challenge was Lead our Adserver migration from Mediaplex to Google Doubleclick for Advertiser. This involves migrates operations of 35 Countries and 50 Partners in two months. The execution was done successfully thanks to our task-force between Groupon Engineers, Google specialist, and Mediaplex Ad-ops. With this migration, we reduce our Adserver cost by 40%.After that, I move to my second challenge. Ramp-up Facebook Ads operations for EMEA and APAC. Taking learning from our LatAm Program plus a new task-force of 1 Engineer and 2 Operations. I build a Plan, define our roadmap and kick-off testing. After 3 months of trial period, we scale successfully 10 key markets with a solid baseline that allows me expands the Program to full coverage by the end of the year. Show less

Santiago Province, Chile

I lead a Team of 2 Campaign Managers that overseas operations for 9 countries across LatAm, reporting directly to the CMO. Here I focus on streamline operations working closely with Engineering, Local Teams, and Business Intelligence.The operation was executed using Mediaplex as main Adserver and Facebook Ads Manager in combination with in-house attribution modeling and reporting capabilities.During this period we craft, build and test an in-house solution for dynamic… Show more I lead a Team of 2 Campaign Managers that overseas operations for 9 countries across LatAm, reporting directly to the CMO. Here I focus on streamline operations working closely with Engineering, Local Teams, and Business Intelligence.The operation was executed using Mediaplex as main Adserver and Facebook Ads Manager in combination with in-house attribution modeling and reporting capabilities.During this period we craft, build and test an in-house solution for dynamic Landing-Page and Ads creation. We use a logic based on Top selling products, volume, CVR and Revenue. This project powers our growth for the next 2 years and includes direct integrations with Microsoft Inventory (MSN) and Yahoo (Right Media).As a secondary project my self and one Analyst onboard the task of migrating our Facebook Manual Process to a Semi-manual Process. As a result, we were able to create directly into Facebook Campaigns, define Targeting and create Ads based in a combination of configuration parameters. This free up time for my Team to unlock new business opportunities. Show less

Santiago Province, Chile

In this role, I was responsible for ramp-up Facebook PPC and Display Advertising initiatives across LatAm with the target of accelerate growth, pre-IPO, through New-Subscriber-Acquisition.In one year I was able to deliver the highest volume growth using Facebook across any other region controlled by Rocket Internet for Groupon. This gave me the opportunity to expand my activities to Negotiate Agreements with other sources of inventory such as Local Content Networks, Global Blind… Show more In this role, I was responsible for ramp-up Facebook PPC and Display Advertising initiatives across LatAm with the target of accelerate growth, pre-IPO, through New-Subscriber-Acquisition.In one year I was able to deliver the highest volume growth using Facebook across any other region controlled by Rocket Internet for Groupon. This gave me the opportunity to expand my activities to Negotiate Agreements with other sources of inventory such as Local Content Networks, Global Blind Networks and Premium inventory across LatAm.During this period I learned at first hand how Paid Marketing can accelerate growth when is executed in a programmatic way at scale. Key learning of this period was Global Networking with Team’s spread across multiple time-zones, with different cultural backgrounds and skill set. Show less

Santiago, Chile

Havas Media (ex Media Contacts) was the first Online Media Planning Agency running campaigns at scale in the Chilean Market. I was responsible for Online Media Planning, Budgeting and Forecasting for Claro (Telmex) and Coca-Cola, two of the top accounts for the agency. I report directly to the Account Director. Key Learnings strategic planning, audience insights, and solid Teamwork.During this period I hire, coach and mentor two Digital Media Specialist.

Santiago Province, Chile

Responsible for implementation, optimization, and reporting of Online Media plans across Google Adwords, Youtube, Facebook, Microsoft MSN, Yahoo, and other major websites. Here I learn from the ground up all process needed to ramp up online Advertising for household brands as Claro (Telmex), Grupo Bimbo, Coca-Cola, Airfrance, Cerveza Corona and BBVA Bank. During this period I improve all Ad-server Trafficking process reducing workload from hours to minutes. I was able to re-invest that… Show more Responsible for implementation, optimization, and reporting of Online Media plans across Google Adwords, Youtube, Facebook, Microsoft MSN, Yahoo, and other major websites. Here I learn from the ground up all process needed to ramp up online Advertising for household brands as Claro (Telmex), Grupo Bimbo, Coca-Cola, Airfrance, Cerveza Corona and BBVA Bank. During this period I improve all Ad-server Trafficking process reducing workload from hours to minutes. I was able to re-invest that time into Adwords and YouTube optimization reducing overall cost and accelerating exposure for Key Brand. Tools: ComScore, Google’s Adwords, Analytics and DFA. Show less

Santiago, Chile

In this role, I specialize in Search Engine Optimisation (SEO), tailoring our website and product database for Google's algorithm. During this period I was able to experience how minimal optimization in each "product description and attributes" can drive a lift in sales. RIGG Tecnología was a Chilean electronic chain-store pioneer in e-commerce.

Santiago, Chile

Here I focus on the Implementation, Monitoring, and Reporting of Media Plans for Nestlé brands executed in Television, Print, out-of-home and Radio. My primary initiative during this period was the optimization of Competitors Report looking for insights that expand Nestlé reach and frequency in the valuable “Mom Segment”. As a result of that analyst the agency incorporate spots in new TV Channels and shows previously not included in the marketing mix.Brands: Milo, Nescafe, Maggi… Show more Here I focus on the Implementation, Monitoring, and Reporting of Media Plans for Nestlé brands executed in Television, Print, out-of-home and Radio. My primary initiative during this period was the optimization of Competitors Report looking for insights that expand Nestlé reach and frequency in the valuable “Mom Segment”. As a result of that analyst the agency incorporate spots in new TV Channels and shows previously not included in the marketing mix.Brands: Milo, Nescafe, Maggi, Savory, Nido, Cereals and Triton. Show less