Seb Viviani Email & Phone Number

West Midlands, England, United Kingdom

United Kingdom

SVP Partnership delivers bespoke consultancy and interim work for the premium beauty industry.Using 30 years of experience in a number of sales positions, I am able to fill gaps at any given time in organisations, and hit the ground running to deliver quick solutions or maintain national sales territories on an interim basis. Successfully delivered a premium beauty brand retail audit project on behalf of The Shopper Experience Company. Audits over 370 key retail stores in a 4 month period measuring specific criteria as per the clients brief.

Manager to all UK Field Sales Managers including 5 Regional Managers, 12 Retail Development Managers and 700 Consultants. 50% field based and 50% head office based. Responsible for 865 door distribution, including all Consultant and non-Consultant doors. Accountable for wholesale and retail sales targets as set out by the brand Sales Director.• Achieved double digit wholesale and retail growth during first 6 years in the role and increased ranking in premium beauty to N02 in the industry.• Implemented Field Manager restructure in 2009 with Sales Director and HR Director improving productivity and in store presence.• Designed and delivered quarterly National Sales Cycle Meeting to 20+ Managers.• Developed and managed high profile National Accounts such as Selfridges, Harrods and Fenwick groups.• Introduced selected retailers to sell online such as Feelunique and Harrods.• Project managed the first CHANEL standalone Beauty Store in Covent Garden and then 2nd store in Burlington Arcade.• Protection of the national image of the CHANEL brand.

West End & South West

Selected for this role by the Estee Lauder General Brand Manager, to broaden work experience with a view to taking a National role within the Estee Lauder Group. • Turnover of region £25m. Improved productivity by +3% on average units sales for region, +10% in average £ per client and +9% in average £ per hour.• Responsible for key high profile west end stores such as Harrods (N06 in the world) and Selfridges (N09 in the world).• Worked in partnership with Education, Marketing, PR and Creative Services departments to achieve brand and Regional objectives.• Negotiated marketing support with retailers to gain market share and increase ranking in beauty departments. • Management of 5 Sales & Education Executives.Approached by Estee Lauder while working for Selfridges to take on a new role after a restructure within the brand.This was the first opportunity to understand the supply side of the retail business.• Responsible for the following key retailers: John Lewis, Brown Thomas, Harvey Nichols and Bentalls.• Formed excellent working relationships with key decision makers for the above groups within all departments.• Monitored wholesale shipments versus retail ensuring healthy stock holding and stock turn. • Held a pre-strategy meeting with each store group and put together bespoke and exclusive programs for them.• Worked closely with Field Sales Managers and in store Beauty Advisors to provide support through regular in store visits to accounts.

London & Trafford Centre

• Set up and launched the first beauty hall for Selfridges outside of London in Manchester Trafford Centre including recruiting a team of 130 Beauty Advisors and 20 Business Managers.• Successfully negotiated that exclusive product launches would include Manchester; e.g. when Selfridges launched Calvin Klein “Contradiction for Men” Manchester achieved higher sales for the launch over Oxford Street. • During the first 6 months outperformed every other out of town shopping Centre beauty hall in the UK.• Promoted to Oxford Street Store to run the 4th floor furniture Department.• Promoted again due to beauty knowledge to Ground Floor Beauty with a total turnover of £42 million the largest beauty hall in Europe.

Royal Leamington Spa, Warwickshire, United Kingdom

Joined under a government YTS and progressed by working in different departments to gain experience, promoted to Sales Manager, at the age of 19, one of the youngest in the history of the retailer.• Project managed a £1million modernisation of two floors; included the relocation of the menswear and homewares.• Managed the Ground floor, which included the Beauty Hall, which had the highest turnover in the store, and increased sales in first year by £300,000.• Drove at least a double digit growth in all departments managed.• Used negotiating and influencing skills to form profitable business partnerships with suppliers and buyers.