Serena Cheng Email & Phone Number

San Francisco, Ca, Us

San Francisco, Us

Impello is a professional development and educational strategy startup that is committed to creating self-driven growth and learning experiences. My co-founder, Bevis, and I are lifelong learners who are inspired to guide the professional and personal growth of individuals across their academic and business pursuits.I created our 'Self Design Studio' product to guide employee professional development in the diverse and changing workplace. Self Design Studio is based on an Integral Education model, which is an adaptive, integrated learning approach to cultivate individual and organizational sense of self and purpose. In contrast to traditional education and training, which can be siloed and narrowly focused, Impello educates the whole person -- the mind, the hands, and the heart -- in our supportive learning community and in connection to the complex world we live in.Please check us out at impello.io! We are currently offering a semester-long Self Design Studio course through our academic development partner, Rochester Institute of Technology. You can also find month-long Self Design Studio courses and embedded Impello professional development programs with our startup and corporate partners!

Partner with start-ups, corporations, academic institutions, non-profits, and accelerators on strategic vision and tactical execution.+ Identify market creation opportunities and business strategy+ Create brand identity and marketing customer engagement+ Develop business development and go-to-market strategy+ Guide product and platform experience and positioning+ Advise on VC and investor pitches and crowdfunding campaignsHighlighted clients and partners:Digital Anarchy [Video SW company] -- Video and AI growth strategy for profitable private companyCor [HealthTech startup] -- Brand/marketing execution, business development in digital IoT health Polyera [Wearables startup] -- Customer positioning and research to guide product developmentCatch [Consumer startup] -- Market positioning, go-to-market execution for lifestyle 360 cameraMIT IDM [Academic partner] -- Advisor, Business Lecturer for multi-disciplinary masters programThriveNYC [NYC non-profit] -- Digital strategy and deployment for city-wide mental health initiativeHacker Exchange [Accelerator] -- Advisor, Workshop Leader for Australia entrepreneurship program

Please check us out at SVA Innovation! https://svainnovation.com/

New York, Ny, Us

Leadership Advisor to help leaders develop powerful new capabilities through the proven Leadfully behaviour-based methodology and training.

London, Gb

At West, we work with companies to create brand new markets and disrupt existing ones in ways never imagined. West's major clients included Jawbone, Twitter, Square, Braintree, Anki, Impossible Foods.+ Led strategy and execution for seed to series-C stage partner companies+ Managed and grew west's portfolio of Advisory Partners Program+ Key client work included start-up positioning, identifying market opportunity, brand and market, user research, and investor pitches

Mountain View, Ca, Us

Led Chrome OS and Android cross-functional teams in global go-to-market strategy and launch execution.Go-To-Market Strategy+ Created international business expansion strategy through leading execution with senior management, engineering, marketing, PR, business development+ Grew consumer and vertical (EDU, SMB) market adoption of Google offerings through partnership management of key OEMs, distributors, channel resellersBusiness Development+ Created first Google physical consumer experience with store-in-store and endcap curated spaces at Best Buy, Target, Walmart, Currys (UK), Media Markt (Germany)+ Launched market engagement and activation initiatives including Samsung Experience, Winter Wonderlab pop-up, Virgin America ‘Chromebook Test Fly’

Cupertino, California, Us

Managed Mac and iPad product development roadmaps and worldwide marketing introductions.Product Management+ Created beautiful, intuitive, and integrated end user experiences by determining product requirements through market research, analysis, and customer insights+ Built innovative technology and features by leading product development with cross-functional industrial design, hardware and software engineering, and operations teamProduct Marketing+ Defined marketing strategy and product positioning across all marcom and vertical channels including PR, web, retail, EDU for 10+ worldwide product launches+ Served as Apple spokesperson at launch events, briefings, international PR tours+ Implemented marketing initiatives to drive product demand and awareness

Social venture founder for Vaccine Pac, a patented temperature-controlled unit for developing countries.+ Lead business development for the Vaccine Pac, a patented temperature-controlled vaccine unit to improve health quality in developing countries+ Created business plan with financial and social return analysis as well as key health technology partnerships to raise capital from social venture investors+ MIT $100K Entrepreneurship, Columbia + Berkeley Global Social Venture, William James Foundation competition winner

Milpitas, California, Us

+ Oversaw the introduction of the first DUV wafer inspection systems to KLA-Tencor's biggest strategic customer, resulting in over $30M in sales+ Generated marketing plan to forecast project budgets, product placement, and resource allocation

Phd Candidate, Integral Business Education

Mba

Interactive Media And Graphic Design, Graduate Certificate

Chemical Engineering, B.S.

Chemical Engineering, Mandarin