Serena Cheng

Serena Cheng Email and Phone Number

Co-Founder and Chief Product Officer @ Impello
San Francisco, CA, US
Serena Cheng's Location
San Francisco, California, United States, United States
About Serena Cheng

Serena leads business and product strategy by integrating go-to-market, technology, design expertise to create new ventures and products. She has extensive platform and hardware experience, working at Apple as a Mac and iPad Product Marketing Manager and Google as a Chrome OS and Android Senior Business Product Manager. Serena has implemented successful business, product, and marketing strategies and execution targeted at both consumer and enterprise for start-ups, non-profits, and Fortune 100 companies.Serena guides and accelerates young start-ups, taught business for the MIT Integrated Design Management masters program, and serves as an advisor for the Mentor Capital Network, Global Social Venture, Zoo Labs, and CCA Design MBA. Her multi-disciplinary educational background spans Chemical Engineering from the University of Wisconsin — Madison, Design and Interactive Media from the University of California — Berkeley, and a MBA from MIT Sloan.She is passionate about social responsibility, travel, art and is an avid world explorer and certified yoga instructor.

Serena Cheng's Current Company Details
Impello

Impello

View
Co-Founder and Chief Product Officer
San Francisco, CA, US
Website:
impello.io
Employees:
3
Serena Cheng Work Experience Details
  • Impello
    Co-Founder And Chief Product Officer
    Impello
    San Francisco, Ca, Us
  • Impello
    Co-Founder & Chief Product Officer
    Impello Apr 2020 - Present
    San Francisco, Us
    Impello is a professional development and educational strategy startup that is committed to creating self-driven growth and learning experiences. My co-founder, Bevis, and I are lifelong learners who are inspired to guide the professional and personal growth of individuals across their academic and business pursuits.I created our 'Self Design Studio' product to guide employee professional development in the diverse and changing workplace. Self Design Studio is based on an Integral Education model, which is an adaptive, integrated learning approach to cultivate individual and organizational sense of self and purpose. In contrast to traditional education and training, which can be siloed and narrowly focused, Impello educates the whole person -- the mind, the hands, and the heart -- in our supportive learning community and in connection to the complex world we live in.Please check us out at impello.io! We are currently offering a semester-long Self Design Studio course through our academic development partner, Rochester Institute of Technology. You can also find month-long Self Design Studio courses and embedded Impello professional development programs with our startup and corporate partners!
  • Independent
    Business + Product + Marketing Strategy, Consultant And Principal
    Independent Oct 2015 - Present
    Partner with start-ups, corporations, academic institutions, non-profits, and accelerators on strategic vision and tactical execution.+ Identify market creation opportunities and business strategy+ Create brand identity and marketing customer engagement+ Develop business development and go-to-market strategy+ Guide product and platform experience and positioning+ Advise on VC and investor pitches and crowdfunding campaignsHighlighted clients and partners:Digital Anarchy [Video SW company] -- Video and AI growth strategy for profitable private companyCor [HealthTech startup] -- Brand/marketing execution, business development in digital IoT health Polyera [Wearables startup] -- Customer positioning and research to guide product developmentCatch [Consumer startup] -- Market positioning, go-to-market execution for lifestyle 360 cameraMIT IDM [Academic partner] -- Advisor, Business Lecturer for multi-disciplinary masters programThriveNYC [NYC non-profit] -- Digital strategy and deployment for city-wide mental health initiativeHacker Exchange [Accelerator] -- Advisor, Workshop Leader for Australia entrepreneurship program
  • Sva Innovation
    Innovation Consultant And Workshop Leader
    Sva Innovation Oct 2019 - Present
    Please check us out at SVA Innovation! https://svainnovation.com/
  • Sypartners
    Leadfully Leadership Advisor
    Sypartners May 2017 - Dec 2019
    New York, Ny, Us
    Leadership Advisor to help leaders develop powerful new capabilities through the proven Leadfully behaviour-based methodology and training.
  • West
    Business And Product Strategy, Director
    West May 2014 - Oct 2015
    London, Gb
    At West, we work with companies to create brand new markets and disrupt existing ones in ways never imagined. West's major clients included Jawbone, Twitter, Square, Braintree, Anki, Impossible Foods.+ Led strategy and execution for seed to series-C stage partner companies+ Managed and grew west's portfolio of Advisory Partners Program+ Key client work included start-up positioning, identifying market opportunity, brand and market, user research, and investor pitches
  • Google
    Chrome Os And Android, Senior Business Product Manager
    Google Aug 2011 - Apr 2014
    Mountain View, Ca, Us
    Led Chrome OS and Android cross-functional teams in global go-to-market strategy and launch execution.Go-To-Market Strategy+ Created international business expansion strategy through leading execution with senior management, engineering, marketing, PR, business development+ Grew consumer and vertical (EDU, SMB) market adoption of Google offerings through partnership management of key OEMs, distributors, channel resellersBusiness Development+ Created first Google physical consumer experience with store-in-store and endcap curated spaces at Best Buy, Target, Walmart, Currys (UK), Media Markt (Germany)+ Launched market engagement and activation initiatives including Samsung Experience, Winter Wonderlab pop-up, Virgin America ‘Chromebook Test Fly’
  • Apple
    Mac And Ipad, Product Marketing Manager
    Apple Oct 2006 - Jul 2011
    Cupertino, California, Us
    Managed Mac and iPad product development roadmaps and worldwide marketing introductions.Product Management+ Created beautiful, intuitive, and integrated end user experiences by determining product requirements through market research, analysis, and customer insights+ Built innovative technology and features by leading product development with cross-functional industrial design, hardware and software engineering, and operations teamProduct Marketing+ Defined marketing strategy and product positioning across all marcom and vertical channels including PR, web, retail, EDU for 10+ worldwide product launches+ Served as Apple spokesperson at launch events, briefings, international PR tours+ Implemented marketing initiatives to drive product demand and awareness
  • Oneworld Medical Devices
    Ceo And Founder
    Oneworld Medical Devices Aug 2005 - Oct 2007
    Social venture founder for Vaccine Pac, a patented temperature-controlled unit for developing countries.+ Lead business development for the Vaccine Pac, a patented temperature-controlled vaccine unit to improve health quality in developing countries+ Created business plan with financial and social return analysis as well as key health technology partnerships to raise capital from social venture investors+ MIT $100K Entrepreneurship, Columbia + Berkeley Global Social Venture, William James Foundation competition winner
  • Kla-Tencor
    Product Marketing Engineer
    Kla-Tencor Mar 1998 - Jan 2002
    Milpitas, California, Us
    + Oversaw the introduction of the first DUV wafer inspection systems to KLA-Tencor's biggest strategic customer, resulting in over $30M in sales+ Generated marketing plan to forecast project budgets, product placement, and resource allocation

Serena Cheng Skills

Product Marketing Product Management Product Launch Product Development Cross Functional Team Leadership Marketing Strategy Strategic Partnerships Go To Market Strategy Strategy And Execution

Serena Cheng Education Details

  • California Institute Of Integral Studies
    California Institute Of Integral Studies
    Integral Business Education
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Mba
  • University Of California, Berkeley
    University Of California, Berkeley
    Graduate Certificate
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    B.S.
  • Tsinghua University
    Tsinghua University
    Mandarin

Frequently Asked Questions about Serena Cheng

What company does Serena Cheng work for?

Serena Cheng works for Impello

What is Serena Cheng's role at the current company?

Serena Cheng's current role is Co-Founder and Chief Product Officer.

What is Serena Cheng's email address?

Serena Cheng's email address is se****@****mit.edu

What is Serena Cheng's direct phone number?

Serena Cheng's direct phone number is +141533*****

What schools did Serena Cheng attend?

Serena Cheng attended California Institute Of Integral Studies, Mit Sloan School Of Management, University Of California, Berkeley, University Of Wisconsin-Madison, Tsinghua University.

What are some of Serena Cheng's interests?

Serena Cheng has interest in World Traveler, Industrial And Product Design, Triathlete.

What skills is Serena Cheng known for?

Serena Cheng has skills like Product Marketing, Product Management, Product Launch, Product Development, Cross Functional Team Leadership, Marketing Strategy, Strategic Partnerships, Go To Market Strategy, Strategy And Execution.

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