Seckeita Taylor Lewis Email & Phone Number

Dallas, TX, US

Leading StoryCorps’ marketing and brand strategy, overseeing the organization’s audience expansion, partnership distribution, revenue growth, and customer service initiatives, with an emphasis on growing national awareness of StoryCorps and its work and content.

Dallas/Fort Worth Area

• Co-founder and president of DFW based independent content studio focused on provocative content featuring diverse and unexpected protagonists to inspire and empower audiences.
• Content Creation: Screenwriter, Producer and Director - Narrative and documentary projects. Notably putting together scrappy indie teams and managing sets of 100+ cast, crew and extras for: - ImPossible (2023).
• Content Creation: Screenwriter, Producer and Director - Narrative and documentary projects. Notably putting together scrappy indie teams and managing sets of 100+ cast, crew and extras for: - ImPossible (2023).
• Launch: Jerico Feature – 14 Awards from Best Film, to Best Actor and Best New Director, Premiered at the International Pan Africain Film Festival in Cannes, France, National Distribution: Walmart and other retail, TVOD.
• Packaging and Pitching: Research and development of pitch materials, presentation to film financiers, advocacy groups and talent.
• Business Development/Networking: Speaking on panels and in forums, Former Sundance Collab Community Leader – Content Submission review and creator feedback across platform, Film Independent Forum participant, SXSW.

• Content and Concepting - Developed concepts for Ocean Spray to tell its story in a new compelling way, sold in concept, RFP’d production houses and received the green light and funding to create a pilot (currently in.
• Content and Concepting - Developed concepts for Ocean Spray to tell its story in a new compelling way, sold in concept, RFP’d production houses and received the green light and funding to create a pilot (currently in.
• Infrastructure and Team Development - Developed infrastructure for new function by listening to team pain points and developing best practices for systemic improvements. - Created a strategy for broad department.

• Founded first Multicultural Employee Resource Group in partnership with HR. Created its strategic plan, budget, and events creating a collaboration across Black, Asian, Hispanic, and Indian cultures to educate and.
• Founded first Multicultural Employee Resource Group in partnership with HR. Created its strategic plan, budget, and events creating a collaboration across Black, Asian, Hispanic, and Indian cultures to educate and.

- Expanded role to encompass all of Shopper inclusive of Mass, Grocery, Value, Drug, AFH increasing budget and retailer partners and focused on growth of marketing/Ecomm partnership. - 3 Yr Strategic business planning and Right to Win Strategy, annual marketing programming- Internal team and agency management for programs, inclusive of big idea, creative.

Expanded role adding responsibility for managing Partnerships and Licensing Team focused on setting the multi-year strategic direction for relevant brand extensions through new partnerships and licensing opportunities. Managed team through partnering with legal, finance and sales on contract negotiations and deal points for new and existing partner.

Boston, Massachusetts, United States

Leading marketing efforts for the On The Go Channels - Convenience and Away From Home, inclusive of Schools, Hospitality, and Healthcare segments with a focus on brand expansion and growth across categories. - Developed consumer profiles and empathy work for ON-The-Go Cannel consumers to educate organization on consumer problems to solve - Led 3 Yr.

Plano, Texas

Director of $3.2 B IC Portfolio focused on transforming the future of Macrosnacks. Developing consumer learning agenda and leveraging Jobs to Be Done Framework for Innovation to develop 2018 + pipeline for consumer spaces valued at over $1.6 B in sales. Portfolio also includes responsibility for partnership with Jack Links Meat Snacks and the Matador Brand.

Plano, Texas

Director of Grandmas Cookies and Nut Harvest Brands leading strategies to drive expansion into new channels as well as grow the business in core outlets. Key Wins: o Lead team through equity and awareness plans on the Grandmas (“Official Cookie of Santa”) and Nut Harvest (“Fuel the Fire”) brands. Digital Programs exceeded engagement and store conversion.

Plano, TX

Managed +$500M Convenience Foods Portfolio (Nuts, Seeds, Cookies, Crackers, and Meats) across retail channels to set strategic direction and portfolio growth strategy Key Wins: o Led a team of 8 people to conduct first time foundational work for Brand Positioning, Essence, and Operating Plans leveraging analytics across 5 brands (Nut Harvest, Grandmas.

Plano, Texas

Managed Multicultural Agenda across strategic priority markets (NY, MIA, CA, TX) Key Wins: o Lead Pepsi partnership for Frito Lay, to deliver “Juntos” umbrella campaign including TV, digital, web video, Out Of Home, and in-store engagement to drive portfolio equity and volume.o Awarded PepsiCo Chairman’s Award for results on NY Superbowl Multicultural.

Plano, Texas

National Consumer Promotions portfolio marketing focused on Summer, Back to School and Consumer Engagement

Plano Texas

Innovation pipeline and strategy development and launch for Stacy's, Baked, Tostitos and Tostitos Artisans Brands

Plano, Texas

- Asst Brand Manager Walmart Customer Sales team providing product customization, crossdock management and product activiation for the Walmart customer. (Aug 2008-Aug 2009) - Innovation pipeline and strategy development on Stacy's warehouse brand.Aug 2009 - May 2010

Mba, Marketing Strategy

Master Of Engineering - Meng, Electrical And Electronics Engineering

B.S., Electrical Engineering