Leading StoryCorps’ marketing and brand strategy, overseeing the organization’s audience expansion, partnership distribution, revenue growth, and customer service initiatives, with an emphasis on growing national awareness of StoryCorps and its work and content.

Co-founder and president of DFW based independent content studio focused on provocative content featuring diverse and unexpected protagonists to inspire and empower audiences. • Content Creation: Screenwriter, Producer and Director - Narrative and documentary projects. Notably putting together scrappy indie teams and managing sets of 100+ cast, crew and extras for: - ImPossible (2023) Post-Production – Producer, Director, Co-writer- Narrative dramatic feature film starring Sherri… Show more Co-founder and president of DFW based independent content studio focused on provocative content featuring diverse and unexpected protagonists to inspire and empower audiences. • Content Creation: Screenwriter, Producer and Director - Narrative and documentary projects. Notably putting together scrappy indie teams and managing sets of 100+ cast, crew and extras for: - ImPossible (2023) Post-Production – Producer, Director, Co-writer- Narrative dramatic feature film starring Sherri Shepherd ( The View, Brian Banks) , JoMarie Payton ( Family Matters, Proud Family) and Gregg Daniel (Insecure, TruBlood) tackling obesity and diabetes in diverse communities. - Jerico (2018) Released – Producer, Director- Narrative satirical feature film starring Irma P. Hall (Soul Food, Collateral), JoMarie Payton ( Family Matters, Proud Family), Comedian George Wallace ( The Wash) and Gregg Daniel (Insecure, TruBlood) tackling racial injustice in 1964.• Launch: Jerico Feature – 14 Awards from Best Film, to Best Actor and Best New Director, Premiered at the International Pan Africain Film Festival in Cannes, France, National Distribution: Walmart and other retail, TVOD and AVOD Streaming.• Packaging and Pitching: Research and development of pitch materials, presentation to film financiers, advocacy groups and talent.• Business Development/Networking: Speaking on panels and in forums, Former Sundance Collab Community Leader – Content Submission review and creator feedback across platform, Film Independent Forum participant, SXSW, Sundancne and over 14 regional festivals. Show less

• Content and Concepting - Developed concepts for Ocean Spray to tell its story in a new compelling way, sold in concept, RFP’d production houses and received the green light and funding to create a pilot (currently in post-production) for national streaming platform potential to drive Cranberry awareness and brand loyalty. - Managed team of managers during the transition to Ocean Spray’s new brand voice requiring a complete update of social, web, and visual/copy… Show more • Content and Concepting - Developed concepts for Ocean Spray to tell its story in a new compelling way, sold in concept, RFP’d production houses and received the green light and funding to create a pilot (currently in post-production) for national streaming platform potential to drive Cranberry awareness and brand loyalty. - Managed team of managers during the transition to Ocean Spray’s new brand voice requiring a complete update of social, web, and visual/copy approach.• Infrastructure and Team Development - Developed infrastructure for new function by listening to team pain points and developing best practices for systemic improvements. - Created a strategy for broad department training, developing an Elevate Series for Marketing, Center of Excellence and Innovation departments focused on inspiration and education for 2021-2022. Completed courses throughout the year to support retention and competitive employee performance in the marketplace. Developed a balanced system for conference attendance across departments to ensure equitable participation. Conducted surveys for feedback and continuous improvements that were always highly rated. Created a repository for the courses for onboarding new employees and as a reference for current employees Show less

• Founded first Multicultural Employee Resource Group in partnership with HR. Created its strategic plan, budget, and events creating a collaboration across Black, Asian, Hispanic, and Indian cultures to educate and inform employees on relevant topics inclusive of MLK celebration, a talkback to Stop Asian hate, and understanding significant holidays across cultures. Led the organization from 2020-2022 and sat on the leadership board providing insight to the OS leadership team and CEO on… Show more • Founded first Multicultural Employee Resource Group in partnership with HR. Created its strategic plan, budget, and events creating a collaboration across Black, Asian, Hispanic, and Indian cultures to educate and inform employees on relevant topics inclusive of MLK celebration, a talkback to Stop Asian hate, and understanding significant holidays across cultures. Led the organization from 2020-2022 and sat on the leadership board providing insight to the OS leadership team and CEO on relevant DEIA topics. Show less

- Expanded role to encompass all of Shopper inclusive of Mass, Grocery, Value, Drug, AFH increasing budget and retailer partners and focused on growth of marketing/Ecomm partnership. - 3 Yr Strategic business planning and Right to Win Strategy, annual marketing programming- Internal team and agency management for programs, inclusive of big idea, creative, promotional elements, and digital and audio media integration levering geo and behavioral targeted communications to drive… Show more - Expanded role to encompass all of Shopper inclusive of Mass, Grocery, Value, Drug, AFH increasing budget and retailer partners and focused on growth of marketing/Ecomm partnership. - 3 Yr Strategic business planning and Right to Win Strategy, annual marketing programming- Internal team and agency management for programs, inclusive of big idea, creative, promotional elements, and digital and audio media integration levering geo and behavioral targeted communications to drive awareness, consideration, and conversion. - Programs include: 1)National and retailer specific launch campaigns for food and beverage embracing test and learn tactics to provide continuous refinements and future optimization. 2) Annual Cranberry Holliday shopper program during Thanksgiving through Christmas with the inclusion of Away From Home/Food service in overall holiday programming for a true integration. Show less

Expanded role adding responsibility for managing Partnerships and Licensing Team focused on setting the multi-year strategic direction for relevant brand extensions through new partnerships and licensing opportunities. Managed team through partnering with legal, finance and sales on contract negotiations and deal points for new and existing partner relationships. Team also managed Highlights, No Kid Hungry, and Chef’s Collective partnership programs.

Leading marketing efforts for the On The Go Channels - Convenience and Away From Home, inclusive of Schools, Hospitality, and Healthcare segments with a focus on brand expansion and growth across categories. - Developed consumer profiles and empathy work for ON-The-Go Cannel consumers to educate organization on consumer problems to solve - Led 3 Yr Strategic business planning and Right to Win Strategy, annual marketing programming, internal team and agency management for programs… Show more Leading marketing efforts for the On The Go Channels - Convenience and Away From Home, inclusive of Schools, Hospitality, and Healthcare segments with a focus on brand expansion and growth across categories. - Developed consumer profiles and empathy work for ON-The-Go Cannel consumers to educate organization on consumer problems to solve - Led 3 Yr Strategic business planning and Right to Win Strategy, annual marketing programming, internal team and agency management for programs, inclusive of big idea, creative, promotional elements, and digital and audio media integration levering geo and behavioral targeted communications to drive awareness, consideration, and conversion - all dedicated to the On The Go Channel. - Managed Pepsico partnership inclusive of partnering with legal, finance and sales on contract deal points for potential new ventures with a goal of increasing the depth of the partnership. Show less

Director of $3.2 B IC Portfolio focused on transforming the future of Macrosnacks. Developing consumer learning agenda and leveraging Jobs to Be Done Framework for Innovation to develop 2018 + pipeline for consumer spaces valued at over $1.6 B in sales. Portfolio also includes responsibility for partnership with Jack Links Meat Snacks and the Matador Brand.

Director of Grandmas Cookies and Nut Harvest Brands leading strategies to drive expansion into new channels as well as grow the business in core outlets. Key Wins: o Lead team through equity and awareness plans on the Grandmas (“Official Cookie of Santa”) and Nut Harvest (“Fuel the Fire”) brands. Digital Programs exceeded engagement and store conversion benchmarks by more than 2.88Xs through granular targeting and custom creative on mobile platforms. o Developed tactical… Show more Director of Grandmas Cookies and Nut Harvest Brands leading strategies to drive expansion into new channels as well as grow the business in core outlets. Key Wins: o Lead team through equity and awareness plans on the Grandmas (“Official Cookie of Santa”) and Nut Harvest (“Fuel the Fire”) brands. Digital Programs exceeded engagement and store conversion benchmarks by more than 2.88Xs through granular targeting and custom creative on mobile platforms. o Developed tactical partnerships and merchandising solutions with National Accounts for growth in Grocery and Walmart for Nut Harvest resulting in 5% incremental brand growth. Show less

Managed +$500M Convenience Foods Portfolio (Nuts, Seeds, Cookies, Crackers, and Meats) across retail channels to set strategic direction and portfolio growth strategy Key Wins: o Led a team of 8 people to conduct first time foundational work for Brand Positioning, Essence, and Operating Plans leveraging analytics across 5 brands (Nut Harvest, Grandmas, Munchies, Spitz, Quaker) for 2016+, resulting in the prioritization and consolidation to 4 key brand for equity focus and reposition and… Show more Managed +$500M Convenience Foods Portfolio (Nuts, Seeds, Cookies, Crackers, and Meats) across retail channels to set strategic direction and portfolio growth strategy Key Wins: o Led a team of 8 people to conduct first time foundational work for Brand Positioning, Essence, and Operating Plans leveraging analytics across 5 brands (Nut Harvest, Grandmas, Munchies, Spitz, Quaker) for 2016+, resulting in the prioritization and consolidation to 4 key brand for equity focus and reposition and redesign of 2 brands.o Launched in-store programs for the acceleration of Immediate Consumption Business through bundling and adjacencies, and first mobile and digital programs on these businesses to drive business growth resulting in up to 36% lift in specific markets.o Awarded 2015 Harvey C. Russell Chairman’s Award – Global PepsiCo recognition for outstanding accomplishments supporting the vision of creating a diverse and inclusive environment focusing on Women of Color. Show less

Managed Multicultural Agenda across strategic priority markets (NY, MIA, CA, TX) Key Wins: o Lead Pepsi partnership for Frito Lay, to deliver “Juntos” umbrella campaign including TV, digital, web video, Out Of Home, and in-store engagement to drive portfolio equity and volume.o Awarded PepsiCo Chairman’s Award for results on NY Superbowl Multicultural Retailer program delivering customized creative, bundling, and retailer partnership.o Led Black History Month Retailer Program… Show more Managed Multicultural Agenda across strategic priority markets (NY, MIA, CA, TX) Key Wins: o Lead Pepsi partnership for Frito Lay, to deliver “Juntos” umbrella campaign including TV, digital, web video, Out Of Home, and in-store engagement to drive portfolio equity and volume.o Awarded PepsiCo Chairman’s Award for results on NY Superbowl Multicultural Retailer program delivering customized creative, bundling, and retailer partnership.o Led Black History Month Retailer Program resulting in over 288 MM media impressions and subsequently awarded the Frito Lay Diversity and Inclusion Award for the impact to the community and company.o Partnered with the Mexican National Team, to drive incremental displays at retail and launched Social Media engagement campaign resulting in $5MM in sales (+37% YAG)o Selected for PepsiCorps, leadership development program, as one 1 of 8 participants across Global PepsiCo for a 4 wk Non-Profit consultancy in Northern Brazil marketing organic farming and teaching marketing practices to the nonprofit organization, Diaconia. Show less

National Consumer Promotions portfolio marketing focused on Summer, Back to School and Consumer Engagement

Innovation pipeline and strategy development and launch for Stacy's, Baked, Tostitos and Tostitos Artisans Brands

- Asst Brand Manager Walmart Customer Sales team providing product customization, crossdock management and product activiation for the Walmart customer. (Aug 2008-Aug 2009) - Innovation pipeline and strategy development on Stacy's warehouse brand.Aug 2009 - May 2010