Sarah Coppola Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

• Increased brand awareness and enrollment for Northeastern’s global expansion by developing websites and digital assets for new campuses. Locations included Charlotte, London, Miami, Oakland, and Portland, Maine. Initiated discovery-phase research to identify differentiators, competitors, market insights. Created and executed content strategies (e.g., audits, creative briefs, site maps, outlines, copy) customized to each location. • Co-developed strategy/content for award-winning, multichannel campaign urging university community to follow health protocols during pandemic. Achieved widespread compliance and COVID rates of less than 1%. • Led high-profile marketing projects, such as digital/print annual report and annual event honoring top students and faculty. Improved processes to streamline work across many stakeholders and deadlines. • Helped departments enterprise-wide create on-brand marketing plans and materials. Recommended actionable strategies to improve brand compliance and strengthen copy and designs.

• Elevated and modernized university’s brand through comprehensive rebranding initiative. Analyzed competitor brands and helped develop positioning, messaging, and style guidelines to deploy university-wide.• Managed and/or produced content for 15–20 marketing projects per year (especially new websites and webpages) to meet institutional goals. Topics included scientific research, financial services, corporate partnerships, city/community affairs.

Boston, Ma

• Pitched and wrote 30+ stories a year for print/digital university magazine with 120,000 subscribers. Co-led refresh of magazine’s content to align with strategic plan and emphasize STEM research. Increased network of story sources to 100+; improved processes to track story ideas and trends; developed narratives to spotlight students, faculty, alumni, donors. • Managed and/or created content for 20–25 print/digital marketing projects annually (e.g., websites, digital ads, policy briefs, event collateral). Praised for organized approach and ability to pivot to address new requests and priorities.

Austin, Tx

• Reported on mayor, city council, and 30 city departments with 12,000 employees. Pitched, researched, and wrote 3–7 stories per week for website, print, social media.• Improved quality and scope of coverage about complex topics (e.g., city budgets, land use, economic development). Built relationships with 500+ sources to regularly break news in competitive media market.• Completed 6–8 investigative projects annually that led to public policy changes on subjects such as affordable housing and utility services.

Austin, Tx

• Produced in-depth research for award-winning investigative projects. Advanced beyond prescribed duties to report 60 stories on topics such as state finances, energy policy, standardized testing, and governor’s race.

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