I'm excited about changing the way we synthesize and make sense of qualitative data. My latest venture is Value Architect, a GenAI powered VoC qualitative analytics tool and service I am proudly cofounding. I'm a multi-faceted executive with expertise in user experience strategy and innovation. My work is to define and implement experience strategies that drive better outcomes in product, service, and business domains. I've had the privilege of working with leading companies such as Amazon, Meta, Toyota, MillerKnoll, HP, and CVS Health. My expertise spans digital and industrial design, marketing, brand storytelling, KPIs, experience analytics, vehicle/human mobility systems, and much more. I'm passionate about facilitating creativity and believe in the transformative power of design for social, economic, and personal change.I hold a Master’s in Business Administration (MBA) with Finance emphasis from University of San Diego and bachelor’s degree in Urban Design and Planning from Middle East Technical University in Ankara, Turkey with a minor in Architecture, with continued education from Harvard University Graduate School of Design.My domains:Qualitative Research, Quantitative Research, Business Design, Experience Design Strategy, Service Design, Experience Design, Playbook and Learning Design, Thought Leadership, Workshop Design and Facilitation Some of my references:- Industrial: 3M, GE, GE Aerospace and Aviation- Consumer Goods: Colgate Palmolive, Delish- Retail: Staples, Pasabahce- Furniture: Haworth, MillerKnoll- Technology: Amazon, Meta, HP, Teradata- Life Sciences & Healthcare: CVS Health, Danaher- Auto & Transportation: Toyota USA, Toyota Europe, Nissan, Ford Otosan, Brisa / Bridgestone