Seda Karcı Email & Phone Number

Istanbul, Istanbul, Turkey

Managing all digital and social media plans, budgets, and events of three brands – FİŞEKHANE-GRAND PERA, BULVAR 216 "With this approach, creating a holistic marketing strategy by announcing comprehensive marketing campaigns and events (marketing events, concerts, theatres, all rastaurant&brand) on online platforms.Integrated Marketing &Event Campaigns: Combining traditional event marketing methods such as organizing concerts, festivals, theatres, and workshops with digital marketing channels like social media, email marketing, and online advertising to create cohesive and integrated marketing campaigns.Online Event Promotion: Using digital marketing tools to promote events online, including social media promotion, creating event pages on platforms like Instagram, LinkedIn, and TikTok, and leveraging paid advertising to increase event visibility.Content Marketing: Developing engaging content related to the event, such as blog posts, videos, and infographics, to attract and educate the target audience. Content marketing also involves creating event teasers and behind-the-scenes content to generate excitement.Email Marketing: Sending targeted and personalized email invitations, newsletters, and reminders to attendees and potential participants. E-mailings include event details, speaker information, and exclusive offers to encourage registrations and attendance.Social Media Engagement: Actively engaging with the audience on social media platforms by posting event updates, responding to queries, and encouraging attendees to share their experiences. Social media engagement can create buzz around the event and increase its reach.Mobile Apps and Event Technology: To develop an app for Fişekhane visitors that includes event programs and details about the project's restaurants and increases visitor loyalty with loyalty content.

Digital marketing strategy developmentCo-marketing strategy with key stakeholders and partnersOverseeing and managing digital marketing KPI'sFull reporting and analysis

Istanbul, Turkey

• Managing all digital and social media plans & budgets of three brands – Madame Tussauds- SEA LIFE, LEGOLAND® Discovery Centre İstanbul since the first launch of brands in Turkey.• Managing digital agencies – digital advertisement, CRM, e-mailing • Developing digital strategies, projects and plans of brands in line with global marketing and brand strategies • Set up and managing of CRM & Sales Oriented Marketing Automation Project • Online lead campaigns and CRM projects • Offline and online integration• Website and social media content management• Online video marketing• Website performance and KPI reporting• Online & social media monitoring• Influencer and online fan groups management• Mobile marketing strategy and implementation• E-mailing campaign management• SEO improvement &SEM campaigns• Managing sales-driven online promotion campaigns and co-promotion with partner brands • Managing the relationship, all campaigns, and activities with Biletix as a 3rd party online ticket sales partner • Planning, implementing and routine control of actions for realizing sales and profitability targets on the e-commerce side, realizing the necessary practices as a result of controls.• Campaign setup, preparation, and reporting of contents in accordance with the commercial calendar.• Managing relevant agencies and providing performance measurements of published campaigns for performance marketing tools such as SEO, Adwords, Remarketing, Affiliate Marketing, E-Mailing to work in line with ROI target.• Daily tracking of the site, taking necessary actions and reporting via Google Analytics

Istanbul, Turkey

• After more than four years of agency experience, I worked as a freelancer with brands that wanted to support digital marketing. I have a data-driven approach to marketing. I closely followed and implemented the latest developments in technology to create marketing campaigns with the most appropriate efficiency, including artificial intelligence tools and methods. I helped brands reach their target audience and maximize profitability through my services conversion rate optimization, email marketing, advertising paid, using social media and creating marketing funnels.Major Accounts: Madame Tussauds İstanbul, SEA LIFE İstanbul, LEGOLAND Discovery Centre İstanbul

Istanbul, Turkey

Supervising the social media team,Determining social media marketing strategies,Developing, coordinating and overseeing social media marketing campaigns,Monitoring and reporting social media influence measurements, Monitoring and analyzing social media trends,Meeting and liaising with potential clients - Business development,R&D activities.Major Accounts: LEGOLAND® Discovery Centre İstanbul, İstanbul SEA LIFE Aquarium, Madame Tussauds İstanbul, Mitsubishi Motors Türkiye, Deloitte Turkey, Bayer, CarrefourSA, Waternet, Pronet, Tooway, Buse Terim, Best Western, Ege Yapı, YogaŞala, Elite World Hotels, Letoonia Hotels

Boomerang Istanbul Social Media & Mobile Marketing

Creating and managing social media accounts,Creating proactive contents for the accounts,Administrating online discussions by interacting with the users,Monitoring and reporting social media influence measurements,Creating and maintaining up-to-date social media marketing plans,Tracking on-going social media market researches and channel developments,Generating, executing and reporting the social media projects,Management of the social media ad tools such as Facebook Ads.Developing, coordinating and overseeing social media campaigns,

Exam Grade: %76

- Best Practises - Targeting & Placements - Bidding & Budgets - Ad Quality - Optimisation - Maximizing Conversion Rates

Exam Grade: 92%

- Introduction to Adwords - Ad Formats - Targeting & Placements - Bidding & Budgets - Ad Quality Topics - Optimising Performance

Lisans Derecesi, Visual Comminication & Design