January 2015 – Present: MediaCom, İstanbul Client Account DirectorSabanci Group: 100+M budget. Teknosa, Carrefoursa, Bridgestone, Lassa, Temsa, Enerjisa, Sabancı University, Sabancı Museum and Others Sabancı Accounts• Responsible from the online and offline planning & buying strategy and all operations of the account team• Coordinating with planning teams both online and offline campaigns• Developing Integrated Media communication strategy including all touchpoints. TV, Digital, Mobile, Search, Social, Radio, Print, Outdoor.• Responsible for the budget allocations of all campaigns • Managing the work of the account team to deliver best results• Propose and deliver clear digital marketing objectives and tactics for growth• Performance marketing activities: Keyword marketing (SEM, Google Adwords, GDN), Social Media Marketing (FB, IG, TW, YT), Native advertising, Retargeting & Remarketing, Digital Media planing & buying• Integrating all client campaigns for diversified digital communication• Dealing with all online and offline media buying • Consumer engagement by omni channel strategies and understanding of audience behaviours on accounts• Encouraging the team to come up with out of the box and media first ideas• Leading digital trading strategy and execution at MediaCom Level • Preparing various reports and analysis such as competitive reports, annual strategy reports, communication audits. Key member of the technology team to develop competitive tools in the agency and for Group M• Preparing budget allocation reports to Group M to maximize agency profits as well as client utilization of media incentives available• A member of the Pitch Team, Actively pitching for winning business: Vestel, Coca-Cola, ....

June 2012 – December 2014: MediaCom, İstanbul Associate DirectorResponsible from Sabancı Accounts • Supporting GAD for creating a culture of a more digitalized team• Running all media operations from budgeting to execution• Building relationship with the client and making sure client problems are resolved promptly• Developing connected media communication strategy to achieve 360 campaign results• Coordinating with planning teams both online and offline• New Business Pitches: Role – responsible for all competitive reporting, idea generation and deck building... Succesful campaign / Award• Our #ensaglamdefans project with Lassa as a result of offline & online content integration achieved the following successful results: 1.6 point increase in brand awareness, 2.60k tweets, 5M engagement & 30M impressions by tweetwall project on online channels, 3. 2nd place at Mixx Awardshttps://www.youtube.com/watch?v=QYnOSEMKaiI

Responsible from Sabancı Accounts • Responsible from the planning strategy & media flow charts• Arranging the budget for various campaigns and managing media vendor relationships• Dealing with offline media buying and negotiating• Developing report templates for new account• Responsible for coordination of all invoicing, reports and solving problems

Responsible from Ülker Account and Cadbury/Kraft Account• Responsible from the planning strategy• Preparing multi-channel media planning• Preparing competitive reports and analysis• Annual media buying • A member of the Pitch Team

Responsible from Hyundai, Cadbury/Kraft, Fortis, Avon• Offline media planning• Preparing comtitive reports• Tracking invoices monthly; interacts with accounts payable department and outside vendors• Tracking ad visuals