Seden Gurcu Email & Phone Number

London, Gb

London Area, United Kingdom

ARE YOU READY TO BOOST YOUR AD EFFECTIVENESS?“Adin.ai is an AI-Based Omni-Channel Media Planning Platform for Enterprises” (B2B SaaS).

Istanbul, Türkiye

YW - AI Driven Creative Advertising & MarketingAt YW, we deliver AI driven creative advertising solutions that are smart, engaging, scalable, and rapid, aligning perfectly with the dynamic digital landscape. Operating from Istanbul and London, we leverage our deep market insights to serve clients across the UK, Europe, the Middle East, and the Gulf. Our expertise in blending creativity with AI sets us apart, driving impactful campaigns that boost brand visibility and revenue… Show more YW - AI Driven Creative Advertising & MarketingAt YW, we deliver AI driven creative advertising solutions that are smart, engaging, scalable, and rapid, aligning perfectly with the dynamic digital landscape. Operating from Istanbul and London, we leverage our deep market insights to serve clients across the UK, Europe, the Middle East, and the Gulf. Our expertise in blending creativity with AI sets us apart, driving impactful campaigns that boost brand visibility and revenue growth.Our collaborations with industry giants in B2C-Tech, like Papara, Microsoft, Intel, Hopi and in B2C-FMCG and Retail, with brands like P&G, Under Armour, Tchibo, Gratis, Daio ..etc showcase our global reach and tailored approach. Our decade-long expertise in B2B marketing shines in sectors such as telecom and metal industries, where our innovative marketing strategies position our clients as industry leaders.At YW, we’re not just meeting expectations; we’re setting new benchmarks in AI-driven marketing and advertising, ensuring every campaign resonates with global impact and local expertise.www.ywistanbul.comwww.ywlondon.com Show less

Istanbul, Turkey

• Overseeing the delivery of creative marketing solutions as the Vice President and member of the agency Executive Leadership team while managing a team of 100 smart agency professionals at Youth Republic company,• Developing integrated marketing plans and driving new business while adding strategic thinking value to the clients’ needs in the brand communication while adopting extremely client-focused and committed approach to exceed the expectations in all areas of the agency service… Show more • Overseeing the delivery of creative marketing solutions as the Vice President and member of the agency Executive Leadership team while managing a team of 100 smart agency professionals at Youth Republic company,• Developing integrated marketing plans and driving new business while adding strategic thinking value to the clients’ needs in the brand communication while adopting extremely client-focused and committed approach to exceed the expectations in all areas of the agency service offerings,• Identifying new business opportunities and participating in new business pitches while assisting in drafting new business proposals and expanding the agency financial volume,Youth Republic is a creative agency with youth expertise which focuses on youth, aged between 12 - 30 as teenagers, university students, young adults and works with the biggest local & global brands (Vodafone, P&G, Ulker, Finansbank, Unilever ) in our market and we connect brands with youth through ATL, Digital and brand activation services. Show less

Istanbul, Turkey

• Developing strategies and fully integrated marketing solutions from brand marketing strategies to digital and social marketing, direct marketing, shopper marketing and traditional advertising for well known, global and local brands such as Coca Cola, P&G, Unilever, Vodafone, Arçelik, Redbull, Ülker, Finansbank etc.,• Supporting the organizational growth by providing strategic client direction, building new relationships and maintaining existing client relationships as well as ensuring… Show more • Developing strategies and fully integrated marketing solutions from brand marketing strategies to digital and social marketing, direct marketing, shopper marketing and traditional advertising for well known, global and local brands such as Coca Cola, P&G, Unilever, Vodafone, Arçelik, Redbull, Ülker, Finansbank etc.,• Supporting the organizational growth by providing strategic client direction, building new relationships and maintaining existing client relationships as well as ensuring that client projects are implemented according to the plan,• Planning and developing client projects by determining project schedule, scope and budget as well as managing the client expectations and following the client projects to ensure that they are in line with the expectations,• Bringing creative solutions to prospective clients and building the business of current clients while working closely with the management as well as mentoring and developing the department team in finding creative solutions to both client and internal challenges,• Ensuring that the effective process and information flow between client services team and other disciplines is smooth and operating properly while fostering productive and empowering working environment and providing the team with all necessary tools and training to improve core expertise and continued career growth,• Leading new business efforts as well as multiple projects at once while ensuring strong integration across the organization and partnering with agency team in planning along with internal disciplines to work on existing or new business opportunities. Show less

Istanbul, Turkey

• Leading the Marketing Department and marketing activities of Turkey at Monster company by developing marketing strategies as well as establishing and leading the company marketing strategies since the startup period while reporting directly to the General Manager of Developing Markets,• Establishing short and long-term strategic plans and programs for marketing products and services which are resulting in optimum growth, sales and profit,• Developing strategic business partnerships… Show more • Leading the Marketing Department and marketing activities of Turkey at Monster company by developing marketing strategies as well as establishing and leading the company marketing strategies since the startup period while reporting directly to the General Manager of Developing Markets,• Establishing short and long-term strategic plans and programs for marketing products and services which are resulting in optimum growth, sales and profit,• Developing strategic business partnerships, identifying of local markets and customer needs while developing a unique brand identity in line with the global brand identity along with the local positioning of the brand,• Designing and implementing fully integrated marketing plan with a strong focus on various subjects such as brand awareness, thought leadership, sales value proposition by developing advertising, PR, SEM, social media, digital marketing, trade marketing & events, CRM programs, website content development and promotional direction activities,• Managing the creative agency, youth marketing agency, PR agency, digital agency and media agency activities with an internationally responsibility for brand communication,• Assisting the overall sales activities by developing and managing B2B customer acquisition models which includes new and consultative way of sales tools and projects, field sales visits, lead generation and trade & channel marketing activities,• Conducting market analysis of the company by analyzing the industry, competitive and internal environments, working on research and focus groups and providing fact-based recommendations on the basis of the market trends, competitor analysis, consumer attitudes, new and existing services,• Actively contributing to innovation and product development to ensure competitive advantage is gained for the target consumer and customers. Show less

Istanbul, Turkey

• Leading the marketing and communication business of McDonald’s, Kellogg’s and Bebelac brands as the Account Director at Leo Burnett by managing the marketing & advertising campaigns are in line with the delivery targets and budgets while managing the respected Account Executives team and working closely with the Client Marketing Director.

Istanbul, Turkey

Managed respective marketing and advertising projects of international and well-known brands such as P&G, General Motors, Diageo

Oxford Artificial Intelligence, Ai

Key Learnings: -Artificial Intelligence Ecosystem -AI and Machine Learning: Understanding the Black Box -Understanding Deep Learning.

International Business Strategy

Activities and Societies: London, UK -The European business environment -Analysis of international industries & markets -International.

Associate'S Degree, Business Administration And Management, General

Activities and Societies: Worcestershire, England - Problem Solving - Management Skills & Competency - Managing Change & Cost/ Benefit.

Bachelor'S Degree, Business Administration And Economics

Activities and Societies: Location: Turkiye Management and Economics Club President, 1999-2000 Project director – 1997-1999 AIESEC Member.