I believe that great products start with a deep, differentiated understanding of customers’ needs, attitudes and behaviors. I focus on a practical, business-outcomes approach to user research that stresses cost-effective, actionable research that support clear business goals. I have a strong record of developing repeatable and scalable processes for creating and launching products and services in competitive categories. I bring 2 decades of experience in building small, motivated, agile and effective teams, and I am passionate about coaching and mentoring insights professionals on their career journeys.My work experience spans across several B2B and B2C categories. I have had positive impact on key business metrics, revenue and strategy for category leaders such as Intuit, Capital One, Adobe Systems, and challenger brands Realtor.com and DHL Express.I love working in international and multicultural organizations, and have on-the-ground international research experience, with service expansions and multi-country tracking and measurement programs with Directv Latin America, DHL Worldwide Express and, most recently, with Intuit. In addition to generative research and insights, I partnered with Go-To-Market teams on new product development, testing and MVP product launches, and led marketing tiger teams to target online, offline and promotional marketing based on key consumer needs. I have embraced agile research approaches and integrated well with agile product development; iterative design and testing.I am most happy creating or relaunching research and insights functions within organizations, and work most effectively with small, focused and agile teams of researchers and analysts.