The Chrysalis Initiative exists to disrupt outcome disparities within breast cancer, so every patient receives the care they deserve. By providing patients with mentoring and resource navigation and equipping Black women (and other disparate groups) with the opportunity and education to assess their breast cancer risk, we are closing the gap one story at a time.https://thechrysalisinitiative.org/

Team leadership to increase urgency in the treatment of menopausal symptoms and to drive uptake of the menopause portfolio with HCP targets • Development of strategic and tactical plans to drive growth among targets with menopause brands• Coaching and mentoring to ensure delivery on brand strategies• Sales meeting planning to build salesforce confidence in the brand strategies and to maximize effectiveness in HCP facing tactics• Leading non-personal plan strategy and tactical development to keep brands top of mind and to drive engagement with HCPs• Established refined approach to elevate the efficacy story and drive greater differentiation with Imvexxy• Developed a new Bijuva value proposition to amplify differentiation in a crowded market• Simplification and salesforce re-introduction of Bijuva resulting in leadership in top 6 drivers of the market and rapid uptake in targets, as well as increased rep confidence • Partnered with market research leader to evolve brand trackers to better understand opportunity within the menopause landscape• Partnership with sales training to ensure brand objectives are pulled through in field sales execution

Led the strategic development and cross business unit activation of the new Gore brand in all regions (300+ marketers) for the Medical Products Division, leveraging a customer-centric approach to driving alignment, catalyzing sales and identifying new opportunities for growth derived from an expanded core competence. • Inspired organization with an insight driven vision for winning in the marketplace• Created the divisional value proposition and positioning and messaging platform which translated the Gore brand promise into a business driver with key physician and economic stakeholders across business units and regions• Led a multi-region journey map project to inform the design of services and experiences to drive CLTV and brand advocacy with key customers• Designed the divisional brand strategy and partnered on the umbrella ecosystem to expand the brand experience• Worked with divisional leaders to integrate the brand and divisional strategies to create the north star for the division• Co-led the Gore Enterprise brand health architecture and implementation • Co-led the divisional COVID response team, a temporary organization to deliver on the brand in the context of the pandemic• Led the digital education and data strategy pivot project team to build new NPP capabilities • Served on the Enterprise Brand Steering Committee, a group of six along with the CEO, who were responsible for setting direction for the enterprise and overseeing all Gore brands• Led a small team to launch The Medical Society DE&I Alliance which facilitated the start of a new conversation in support of a more diverse, equitable and inclusive surgical and interventional future• Partnered to size, cost and plan divisional rebranding, coached organization on journey map activation, core team member for service architecture, remote case support and aortic portfolio strategy.

Led a cross-functional team in the strategic development and tactical implementation of an innovative connected platform and program, which applied the diabetes remote monitoring model to an oral medication to use live services, technology/automation and real time data to drive improved outcomes.• Built a framework which aligned the team to program strategy, goals and customer insights across the patient journey and key tactics • Partnered with legal, regulatory, IT and pharmacovigilance teams to align policy for the launch of a transformational patient experience• Led a cross-functional team in the digital ecosystem architecture design and implementation (partnership with IT) • Facilitated data strategy development and partnership with Health Outcomes and Economics Research/Real World Evidence Teams • Partnered with consumer marketing team to create “one voice” seamless experience for patients and prospects • Launched Abbvie’s first “Live Chat” with a nurse • Led program positioning, naming and branding • Managed messaging development, testing and approval • Led mobile solution agency selection, on-boarding, design & AI partner integration • Led nursing services vendor selection, program design and data integration• Program KPI and dashboard development to monitor performance• Program website strategy, Human Factors packaging research, User Centered Design, salesforce training and education, new dynamic content review and approval process implementation

Practiced influence as the Abbvie HCP lead in the collaboration with Genentech to optimize business critical Venclexta Chronic Lymphocytic Leukemia launch materials based on HCP insights, while also bringing a sales and marketing viewpoint to the Abbvie oncology market research team.• Created an algorithm for bucketing physicians into practice types which was implemented across research for multiple oncology products and established the lexicon for account segmentation• Served as the Abbvie lead for multiple projects that informed the strategy and messaging around: target patient types (Patient ID), MOA (Label testing Message Testing), the overall Venclexta story (Patient ID & CVA) and the CLL landscape (ATU)• Led the Integrated Business Team (IBT) CLL Patient Immersions to allow the Venclexta team to better understand R/R CLL patients in an effort to create a patient centric brand experience

A marketing role focused on the translation of science into understanding so that rheumatology patients are empowered to comprehend, communicate and manage their health more effectively.Highlights:• 2015 Cannes Lion Health Award- Double Whammy Campaign • 2014 President’s Award Winner- Double Whammy Campaign• 2014 USA Award Winner- Abbvie Interactive Meetings • 2014 Top POC Marketers of The Year Award- DTC Perspectives• Launched Abbvie's First Exam Room Tablet Program

Promoted Humira for the treatment of psoriasis and psoriatic arthritis to the Los Angeles dermatology community including private practices, large institutions and residency programs, while also building leadership skills as part of The Emerging Commercial Leaders Program (beginning in April of 2012).Highlights:• The first Humira salesperson to achieve 60% market share • Led a cross-functional project on The Challenger Sale in 2012• 1 of 10 sales reps accepted into The Emerging Commercial Leaders Program in 2012• 2011 All Star Winner (Top 7%)• MVP Award winner in 2008, 2010 & 2011• Introduced an interactive innovation for a Humira Gastro marketing project as part of the Emerging Commercial Leaders Program in 2013, resulting in a 2014 USA Award

Promoted oral and injectable CNS products to Psychiatrists, Psychiatric Nurses, Federal & State Institutions, Hospitals and Resident Programs in the Central California area.Highlights: • Ranked 4th out of 329 nationally and 1st in The Western Region in 2006• 2006 President’s Club Award winner• Navigated 4 institutional formulary wins in 2006 • Drove sales growth 4x compared to expectations in 2006• Received the “Making A Difference” award for partnering with internal team members to maximize sales and value to customers

Promoted Relpax, Celebrex, Bextra, Aricept & Zoloft focusing on Neurologists, Pain Specialists, Rheumatologists, Orthopedic Surgeons, ER Physicians and Internal Medicine/Family Practice providers.Highlights: • Pfizer District Representative of The Quarter 5 times in 2003 & 2004• May-October 2004 Tripled Market Share in Top Product (Relpax)• Participant in 2 Product Launches (Bextra and Relpax)• Leader in Development of Multiple Speakers• District Training Mentor