Jen Brown Email & Phone Number

Zug, CH

The Chrysalis Initiative exists to disrupt outcome disparities within breast cancer, so every patient receives the care they deserve. By providing patients with mentoring and resource navigation and equipping Black women (and other disparate groups) with the opportunity and education to assess their breast cancer risk, we are closing the gap one story at a.

Boca Raton, Florida, US

• Team leadership to increase urgency in the treatment of menopausal symptoms and to drive uptake of the menopause portfolio with HCP targets
• Development of strategic and tactical plans to drive growth among targets with menopause brands
• Coaching and mentoring to ensure delivery on brand strategies
• Sales meeting planning to build salesforce confidence in the brand strategies and to maximize effectiveness in HCP facing tactics
• Leading non-personal plan strategy and tactical development to keep brands top of mind and to drive engagement with HCPs
• Established refined approach to elevate the efficacy story and drive greater differentiation with Imvexxy

Newark, Delaware, US

• Led the strategic development and cross business unit activation of the new Gore brand in all regions (300+ marketers) for the Medical Products Division, leveraging a customer-centric approach to driving alignment.
• Inspired organization with an insight driven vision for winning in the marketplace
• Created the divisional value proposition and positioning and messaging platform which translated the Gore brand promise into a business driver with key physician and economic stakeholders across business units and.
• Led a multi-region journey map project to inform the design of services and experiences to drive CLTV and brand advocacy with key customers
• Designed the divisional brand strategy and partnered on the umbrella ecosystem to expand the brand experience
• Worked with divisional leaders to integrate the brand and divisional strategies to create the north star for the division

North Chicago, Illinois, US

• Led a cross-functional team in the strategic development and tactical implementation of an innovative connected platform and program, which applied the diabetes remote monitoring model to an oral medication to use live.
• Built a framework which aligned the team to program strategy, goals and customer insights across the patient journey and key tactics
• Partnered with legal, regulatory, IT and pharmacovigilance teams to align policy for the launch of a transformational patient experience
• Led a cross-functional team in the digital ecosystem architecture design and implementation (partnership with IT)
• Facilitated data strategy development and partnership with Health Outcomes and Economics Research/Real World Evidence Teams
• Partnered with consumer marketing team to create “one voice” seamless experience for patients and prospects

North Chicago, Illinois, US

• Practiced influence as the Abbvie HCP lead in the collaboration with Genentech to optimize business critical Venclexta Chronic Lymphocytic Leukemia launch materials based on HCP insights, while also bringing a sales.
• Created an algorithm for bucketing physicians into practice types which was implemented across research for multiple oncology products and established the lexicon for account segmentation
• Served as the Abbvie lead for multiple projects that informed the strategy and messaging around: target patient types (Patient ID), MOA (Label testing Message Testing), the overall Venclexta story (Patient ID & CVA).
• Led the Integrated Business Team (IBT) CLL Patient Immersions to allow the Venclexta team to better understand R/R CLL patients in an effort to create a patient centric brand experience

North Chicago, Illinois, US

• A marketing role focused on the translation of science into understanding so that rheumatology patients are empowered to comprehend, communicate and manage their health more effectively.Highlights:
• 2015 Cannes Lion Health Award- Double Whammy Campaign
• 2014 President’s Award Winner- Double Whammy Campaign
• 2014 USA Award Winner- Abbvie Interactive Meetings
• 2014 Top POC Marketers of The Year Award- DTC Perspectives
• Launched Abbvie's First Exam Room Tablet Program

North Chicago, Illinois, US

• Promoted Humira for the treatment of psoriasis and psoriatic arthritis to the Los Angeles dermatology community including private practices, large institutions and residency programs, while also building leadership.
• The first Humira salesperson to achieve 60% market share
• Led a cross-functional project on The Challenger Sale in 2012
• 1 of 10 sales reps accepted into The Emerging Commercial Leaders Program in 2012
• 2011 All Star Winner (Top 7%)
• MVP Award winner in 2008, 2010 & 2011

Toronto, Ontario, CA

• Promoted oral and injectable CNS products to Psychiatrists, Psychiatric Nurses, Federal & State Institutions, Hospitals and Resident Programs in the Central California area.Highlights:
• Ranked 4th out of 329 nationally and 1st in The Western Region in 2006
• 2006 President’s Club Award winner
• Navigated 4 institutional formulary wins in 2006
• Drove sales growth 4x compared to expectations in 2006
• Received the “Making A Difference” award for partnering with internal team members to maximize sales and value to customers

New York, New York, US

• Promoted Relpax, Celebrex, Bextra, Aricept & Zoloft focusing on Neurologists, Pain Specialists, Rheumatologists, Orthopedic Surgeons, ER Physicians and Internal Medicine/Family Practice providers.Highlights:
• Pfizer District Representative of The Quarter 5 times in 2003 & 2004
• May-October 2004 Tripled Market Share in Top Product (Relpax)
• Participant in 2 Product Launches (Bextra and Relpax)
• Leader in Development of Multiple Speakers
• District Training Mentor