- Manage ​team ​and ​lead ​vision, ​strategy, ​and ​data ​analysis ​for ​the Analytics ​Academy, ​an ​open ​learning environment ​viewed ​by ​over ​1M ​users ​with ​over ​500K ​course ​registrations.- Assess ​complex ​learner ​needs ​by ​designing ​surveys, ​assessments, ​and ​custom ​data ​collection ​for ​analysis.- Conceptualize, ​write, ​and ​design ​instructional ​materials ​across ​a ​variety ​of ​formats ​including ​video, ​interactive HTML5, ​hands-on ​demos, ​community ​discussion ​boards, ​in-line ​activities, ​and ​relevant ​exams ​that ​lead ​to course ​completion ​certificates.- Manage ​data ​collection ​and ​metrics ​evaluation ​to ​understand ​user ​needs ​and ​drive ​program ​strategy.- Manage ​learning ​platform ​strategy ​including ​localization ​into ​13 ​languages, ​custom ​implementations ​tolearning ​environment, ​and ​design ​of ​home-grown ​learning ​management ​system ​built ​into ​Google ​Analyticsproduct ​stack.- Oversee ​promotion ​of ​Analytics ​Academy ​across ​a ​variety ​of ​marketing ​and ​social ​channels.- Manage ​the ​Google ​Analytics ​Individual ​Qualification, ​an ​industry-leading ​global ​analytics ​certificationprogram.

Launched the first DoubleClick Online Training exam certification across six products. Built an online assessment platform to measure learning comprehension and provide custom certificate to incentivize completion. Created working proof-of-concept for exam using Adobe Captivate and App Engine to store exam data that allowed the training team to launch a comprehensive measurement platform in a matter of weeks with virtually no development costs. Designed exam templates and wrote Python and Javascript code to store results in App Engine. Adding code that automatically emailed certificates decreased assessment support questions by an estimated 97%. Assessment attempt rates and pass rates exceeded quarterly goals and were responsible for certifying over 3,400 users.

Led strategy to develop the first DoubleClick online learning program across eight products, localized in nine languages. Moving training online enabled the training team to reach global audiences and emerging markets more efficiently, while improving the quality of instruction and deprecating live classroom training. Built out all design templates, adopted file hosting solution, and worked with developer to create authentication portal on App Engine. Worked with trainers and contractors to perform deep instructional design analysis, write scripts and storyboards, design infographics, create videos, develop screen-capture tutorials, build c-sat surveys, and QA and assemble files for publication and localization using an internal content-management system. This program yielded high engagement and satisfaction rates across products, training over 8,000 users in two years with a 825% increase in YOY growth and over 900% growth in attendance compared to live classroom training.

Led strategy to develop home-grown online course registration system that supported nine DoubleClick products across live classroom, webinar, and e-learning. This system enabled the training team to migrate off a third-party learning management system that was expensive, had security vulnerabilities, problems syncing with Google systems, and was inefficient to administer. Worked with developers to fork gLearn internal code base and create secure instance for external use on google.com domain. Proposed initial strategy, specked out user interface, hired contract developer in Hyderabad, worked with developers on custom features, tracked progress, and successfully launched the system internationally. To date, the system has enrolled over 8,000 registrants, saving 1 FTE in datafeed troubleshooting and trainer administration, as well as over $40,000 in contract savings. Proposed and specked out associated dashboard initiative to aggregate registration data and save every trainer an estimated two hrs/wk.

Took over ownership of legacy third-party learning management system to provide a stable global platform for online training materials. Redesigned over 200 pages and worked with developers to put the system behind authentication, which increased overall traffic 143%. Worked with EMEA and APAC partners to create custom, regional instances of platform. Worked with six product teams to develop custom learning paths featuring interactive video and content tracking that increased traffic 363% five weeks after launch. Worked with developers on script to whitelist internal users, reducing internal access request support tickets by an estimated 75%. Worked with EMEA partners to create JSON script that allowed trainers to update content from Google Spreadsheets thereby saving trainers an estimated two hours per week. Worked with vendor to revise platform code to allow deep linking from our Help Centers and product to their learning platform. Created Google Desktop gadget to promote updated articles in Learn and Help Centers. Worked with SecOps and vendor to patch security vulnerabilities and remain Google compliant. Helped renegotiate annual contract with savings of $20,500 over two years, while increasing the number of licenses by 2.5 and commitment of essential custom code improvements.

Led initiative to increase traffic to DoubleClick Help Centers and lower support ticket volumes. Managed six groups of tech writers and support leads stakeholders to develop strategy and road maps, optimize content, redesign topic trees, design contact-us flows and troubleshooters, update icons, and reduce superfluous links and low-traffic articles. Worked with EMEA support to design dynamic article suggestions banner that utilized DoubleClick tracking technologies. Collaborated with developers on an internal cross-browser extension that tracked whether customers clicked on Help links included in support tickets. Performed tests of Help Center search to identify problems with hosting of DoubleClick instances, which resulted in reducing search exits by an average of 25% to 33% on most heavily-trafficked Help Centers.

Developed process to produce high-quality, standardized, screen-capture videos to scale DoubleClick training and support. Created video player skins and standardized decks, legal review process, quality assurance, and file management. Responsible for producing over 120 videos across our learning management system and Help Center. Worked with developer to build database system to manage video requests and track development progress. Developed process of tracking which video consumers went on to log support tickets. Drove down ticket volume for customers who watched videos to between 0% and 1.5% in specific support categories.

Managed and provided strategic direction for office that consisted of six full- and part-time employees, operating budget, technology support desk, and faculty evaluation and consulting. Coordinated programs and hands-on training that promoted effective teaching and learning habits. Oversaw design and construction of technology-enhanced classroom renovations. Made policy recommendations for educational technology based on pedagogically-sound learning principles. Provided all levels of hands-on training and support for the Blackboard course management system. Developed interactive learning tutorials for instructors and managed Center's website design and content.

Designed online courses using XHTML, CSS, Javascript, and Flash, in conjunction with multiple learning management systems. Produced interactive Flash modules and activities using Actionscript, as well as two- and three-dimensional vector and bitmapped images and animations using Adobe Photoshop and Illustrator. Developed accessible learning objects for use across multiple course management systems. Tested and debugged courseware, software tools, and code. Composed instructional design policies based on current distance learning and information design theory. Refined internal management of course deployment processes and policies. Lead professional and faculty trainings, as well as workshops at local and statewide distance learning conferences. Attended distance learning conferences and web design seminars to keep abreast of current learning theory and design practices.

Designed and maintained web pages using HTML, CSS, and Javascript. Produced original graphics and layouts using Photoshop and Illustrator. Wrote and edited online content for website and maintained databases. Acted as primary design consultant for interactive interview and registration system. Designed and published monthly newsletters, and informational handouts for students.