Wendy Lee Email & Phone Number

Singapore

San Jose, Ca, Us

New York, New York, Us

• Led UI/UX improvements for the Apple Card/Savings CRM System (Unified Desktop), utilized by customer support agents. Solved for complex problems, saving over $40M in operation expenses through collaborative efforts with fraud and operations teams.• Managed and refined the design system for engineering teams, guaranteeing compliance with the latest standards and promoting efficient code practices.• Contributed to the successful launch of a unified desktop interface, leveraging user research and A/B testing to optimize workflows, leading to a 44-second reduction in average handling time within the first week of deployment.

Austin, Tx, Us

• Successfully launched 2 financial planning products (Snapshot, clientGo) through collaborative efforts with cross-functional teams. Aligned on product vision, leading to increased user retention, sign-up rates, and adoption by major financial institutions, driving substantial revenue growth.• Led the end-to-end whitelabeling project, handling code implementation, client onboarding, and ongoing support, ensuring a seamless experience for clients.• Mentored junior designers, fostering their growth and familiarity with company processes and workflows.

Dallas, Texas, Us

• Led branding efforts for the company’s first digital summit• Worked on producing social media ads for various client accounts

Arlington, Tx, Us

• Designed websites, publications, collaterals, and marketing materials to drive admission rates by 50%• Implemented metrics and conducted data analysis to track conversion rates across channels, optimizing campaigns for increased success and improved engagement.

Arlington, Tx, Us

• Designed websites, publications, collaterals, and marketing materials for faculty events, creating a cohesive and visually appealing brand presence.

Singapore, Singapore, Sg

• Developed visually compelling websites, landing pages, and social media ads for renowned clients including Bosch, CapitalLand, and NTUC Learning in the education and e-commerce sectors, achieving impressive click-through rates (CTR) and driving engagement.• Utilized gamification techniques in campaigns and social media ads, resulting in a 50% increase in user engagement

Shibuya Ward, Tokyo, Jp

• Conceptualize and design magazine layout, themes, and content for quarterly issues, as well as proofread and finalize files for packaging

Marlow, Buckinghamshire, Gb

• Generate and present creative ideas and mockups for pitching, while also providing print advertisements, social media graphics, and packaging

Master Of Science - Ms, User Experience

Visual Communication, Digital Design

Design And Visual Communications, General