Seema Kumar Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Progressed from initial role growing business by developing and implementing effective sales, advertising, and marketing campaigns within this £2.3bn turnover independent cash and carry, through to current position leading, motivating and providing strategic direction to three in-house studio staff while harnessing influence to secure buy-in from senior leadership on strategies and insight-driven campaigns. Brand guardian for all marketing assets.• Deliver £2.8M print promotions across all print collateral and business units (Wholesale / Retail / Catering), necessitating flexibility to seamlessly adapt to diverse customer propositions.• Scope and plan promotions to drive trade performance.• Write and execute POS materials for 1,000+ retailers and 60 depots in a deadline driven environment.• Monitor, minimise and forecast marketing expenditure in line with budgets of <£3m• Create campaigns to target lapsed customers, drive Average Order Value (AOV) and drive new customer acquisitions.•Define robust marketing best practices while implementing tools and providing support to ensure consistency across all touch-points.Key achievements• Activated tactical promotional campaigns to drive revenue and market awareness.• Owner of all creative and design assets across on-/offline marketing.• Grew sales +8% in one year having introduced a fully integrated Christmas campaign.• Delivered 20% uplift in annual sales having managed a pre-sell Easter campaign.• Secured cost saving of £1M+ by negotiating favourable terms for a marketing print contract.• Redefined process to improve efficiencies; introduced proofing tool for marketing literature to mitigate errors.• Increased sales 10% having engaged with a key multi-million-pound supplier to create awareness of new branding for through a depot takeover across nationwide estate.• Introduced radio estate-wide promoting key promotional messaging; drove supplier revenue and increased sales generating ~15% lift in sales.

London, England Metropolitan Area

•Collaborated with key suppliers to promote new NPD and key launches.to drive key sales lines.•Developed market penetration radio campaigns to increase revenue and brand recognition.•Created effective internal communications to create a shared culture of marketing excellence.•Researched consumer opinions and marketing strategies in collaboration with marketing team personnel.•Expanded new businesses by developing and implementing effective sales, advertising and key marketing campaigns.

Elephant & Castle, England, United Kingdom

Contract Role •Worked at an international level to deliver on events and digital marketing campaigns using Mailchimp•Promoted an omni channel approach to increase leads resulting in sales•Defined and initiated multiple projects and managed costs, schedule and project performance while supervising tasks from initiation through completion.•Created campaigns that drove strategic initiatives and raised awareness of new programs.•Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.•Analysed program effectiveness and provided feedback to modify and optimize workflows.•Developed robust marketing plans to increase awareness of programs.•Planned, organized, and executed promotional events.

Hammersmith, England, United Kingdom

•Worked closely with the global team to support price led campaign execution.•Targeted relevant retail outlets to align competitor pricing models.•Used Salesforce to ensure customer data was updated and used for key initiatives.•Coordinated agencies’ and external partner’s efforts supporting key Omni channel campaigns.•Designed budgets and spearheaded campaign management.•Created and implemented marketing campaigns and directory services to help capitalize on new media and Internet advertising opportunities.•Collaborated with social media and e-commerce leaders to increase brand awareness and lead generation.•Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.•Coordinated and assisted in-house digital marketing team in executing creative development, brand consistency and media campaign strategies

•Development and delivery of the communications to support the brand priorities-Create and manage time plan to roll out the consumer and retailer communications to achieve the agreed objectives.-Liaison with advertising agency to support Brand & Trade Marketing Manager with comms development-Briefing, management and production of Trade Marketing collateral.Brand Engagement collateral development•Support Brand & Trade Marketing Manager and Head of Marketing with development of collateral for internal and retailer engagement workshops. Liaise with agencies to ensure collateral is on brand•Development of customer journey-Ensure customer journey is up to date and relevant.-Work closely with retailers to develop bespoke customer journey.-Identify and develop additional customer journey elements by effective management of the creative agency.- Work closely with retailers to develop bespoke customer journey•Top Deals catalogue -Working cross functionally with trading to ensure the catalogue is filled with promotions for that period.-Ensuring all MI is met from suppliers. -Creating the document every three weeks to strict deadlines.•Ensure brand guidelines are up to date-Support Brand & Trade Marketing Manager in updating guidelines to ensure relevant and up to date.-Manage agency to update guidelines.•Execute brand messaging-Assist Brand & Trade Marketing Manager to deliver brand messaging -Identify which brand messages are relevant to which retailer and consumer segment•Award Management. -Books tables for relevant stakeholders. - Ensure all going have the information and accommodation details.-Develop a good relationship with the management team to ensure an effective turnout to the award ceremony. - create a seating plan relevant to the two brands. - After each award ceremony contact organisers for photos and logos for PR purposes.

Master'S Degree, Marketing, Merit

Media Communications