Digital Marketing Specialist
CurrentGenerated 50+ Marketing Qualified Leads (MQLs) through a comprehensive, industry-specific email marketing strategy.Led two successful website revamp projects, collaborating with cross-functional teams to deliver user-centric designs while enhancing online visibility.Implemented comprehensive SEO strategies, including in-depth keyword research, on-page optimization, and off-page techniques to enhance online visibility and drive organic traffic.Designed and implemented content marketing strategies (blogs, e-books, whitepapers) to increase brand awareness and drive lead generation.Developed high-converting landing pages using Webflow to promote new offerings on LinkedIn and other platforms.Utilized Google Search Console and Google Analytics to monitor website performance, analyze user behavior, and optimize SEO strategies, including sitemap submissions, URL inspections, and tracking key metrics like clicks, impressions, CTR, and average position.Collaborated with cross-functional teams, including sales and design, to execute effective email campaigns and develop brand-aligned marketing collateral.Executed Whats App campaigns for personalized customer engagement, enhancing brand interactions.Monitored industry trends and competitor activities to stay ahead of the curve.