Sales Management- Develop, build and manage a sales pipeline for the annual Singapore Yacht Show exhibition, conference and gala dinner- Train and manage a sales team toward hitting the revenue targetsClient & Partnership Management- Conceptualise and organise bespoke events and campaigns that meet clients' specific objectives- Customise digital campaigns - Forge industry partnerships and collaborations Marketing- Develop a social media strategy and campaign for the Singapore Yacht Show 2019- Scheduling organic and paid posts and ads to drive engagement and CTA- Content creation on the Show's social accounts inclusive of Facebook, LinkedIn, Instagram and TwitterOperations- Work on soliciting value-in-kind (VIK) partners for food & beverage, event favours, venue, accommodation, transport etc to bring down the operational costs of the event

Responsible for:Content Creation- Conceptualising content and ideas that enable brands to connect with the parents universe- Creating content with an editorial team to engage a broad base of parents' database- Creating platforms for the sales team to go to market with Sales Management- Driving a team comprising of sales, marketing & operations on project delivery- Managing a sales team for their monthly targets and pipeline management via SalesforceProject Management- Developing with the marketing team strategic marketing plans - online and offline inclusive of social media platforms (Facebook, Instagram), mobile marketing (SMS/WhatsApp), digital marketing (SEM, email) and OOH (onsite banners, posters, flyers etc). - Allocating and approving budgets and design work for digital and print collaterals- Overseeing smooth operations of outreach programmes where efficiencies are maximised at minimum costsPortfolio and Team Management- Managing team P&L against revenue targets- Product development to increase portfolio's profitability- Recruitment of dedicated personnel for the roles of sales, operations and content creation- Training and talent retention

Content Creation- Research and create bespoke events to meet specific clients' objectives towards specific parenting audiences. Key events include: Rise & Shine Carnival 2013, 2014, 2015; Rise & Shine EXPO and Seminars 2013, 2014; Supermom Bazaar & Seminars 2014; Supermom Workout 2015Sales Management- Research and build sales pipeline- Create value propositions for clients in the maternity, babies and kids industries based on consultative sales- Average annual personal sales achieved: $700K

Research and develop content for conferences in the energy business. Involved in speaker acquisition, sale copy writing, business development, delegate sales management and budget management. Responsible for delivering commercial KPIs on new launches and growing existing annual events. Handles a portfolio of large-scale to launch seed ideas and manages a cross-functional team to meet Management targets on events.

Responsible for managing the community on government finance, namely public sector finance officials, financial institutions, asset management companies and IT providers.Researched and developed content for conference, heads meetings and strategic country-level dialogues between governments looking for solutions in raising capital.Provided weekly news updates and opinion-editorials for the government finance community through E-newsletters, website updates and interviews with thought leaders.

Senior Conference Manager for Oil & Gas related conferences, workshops.