Seema Malkani Email & Phone Number

Singapore

Singapore

I oversee all aspects of the organisation's marketing, branding, and strategic communications. It includes developing customer-centric marketing initiatives that drive measurable results and collaborating closely with cross-functional teams and executive leadership to manage brand reputation and deliver on business objectives.

Singapore

I worked with B2B and B2C brands and recommended content marketing strategies grounded in a thoughtful understanding of the client’s content challenge. It entailed gaining a solid understanding of the client’s products, the buyer journey and market nuances to develop content that drives inbound marketing. I regularly presented content plans to senior audiences to build consensus among stakeholders.As the clients were from various industries, I communicated a variety of topics across a broad mix of multimedia formats and channels: White papers, case studies, articles, eBooks, Op-eds, EDMs, newsletters, landing pages, video, SEO-optimised product content, and social media – organic & paid. I managed multiple projects simultaneously and facilitated progress between editorial, commercial, marketing, development and design.

Singapore

I conceptualised, created and distributed end-to-end cross-platform content — text, podcast, video, social & digital courses. In addition, I worked on projects that required me to use conversion copywriting, create demand in dark social, and interview stakeholders & customers to uncover unique perspectives for thought leadership and high-impact messaging.

Singapore

As a founding partner, I contributed to the business strategy, brand positioning and messaging. I also wrote marketing materials, pitch decks and web copy.The company exceeded revenue targets in its very first year of operation and expanded to Hong Kong.

Singapore

In this role, I managed the PR & Communications portfolio and established the Hospitality practice. I also organised and contributed to Brown bag sessions to share industry trends and hiring best practices with C-level executives.

Singapore

I developed the internal communication plan for the Shangri-La Dialogue, Asia’s premier Defence Summit attended by Global Heads of State.Other key aspects of the role included strengthening relationships with key corporate clients, tracking macro and micro level trends and analysing competitor performance.

India

I held various positions during my time at the Taj Group. In my last role, I led a team of 6 Relationship Managers & worked with McKinsey & Company to adopt Client Value Management (CVM) in National Accounts. The team was instrumental in improving value to customers as well as the overall financial performance of the company.