Support global games revenue growth with insights, platform guidance, monetization and marketing expertise- Identify growth opportunities, insights and targeted actions for games developers through custom competitive benchmarking analysis- Develop and share best practices around in-app business models, platform features and developer marketing- Data-driven insights and knowledge share accross the global team- Evangelize developer business needs and feature requirements to help drive product and policy enhancements- Support internal and external marketing and monetization education with programs and playbooks.

Support Apple Arcade game developers with App Store optimization, on store discovery guidance and off store marketing channel optimizations. Created marketing guidelines and guidance for 100+ Apple Arcade games that informed their marketing and communications from announce through launch of Apple Arcade as a service.

Drive growth for developers on the App Store through optimized marketing, expert guidance and innovative tools.

Responsible for driving growth through acquisition and engagement for Coupons.com's mobile properties:- Mobile conversion tracking and attribution tool justification (Tune, App Analytics, FB Analytics, Firebase, Kahuna)- GTM Planning and Execution- Cross platform attribution tracking implementation- Performance Based Acquisition and Analysis- Mobile Web and App Marketing (DR Campaigns)- Execution of lifecycle behavioral push and triggered geo push notifications- App Monetization solutions- Omni-channel focused solutions- Ongoing User level LTV analysis to measure success of app

Game plan at EA involved : · Liaison between product and business teams on product roadmap, prioritization, creating business case and project management of new initiatives.· Strategic planning and stakeholder buy in for future initiatives (6 mths out) ensuring the business stays ahead of the game.· Drive business strategy in partnership with product to find new and innovative opportunities to achieve the company’s growth goals.· Detailed project management (MS Project) with cross-functional groups including development teams, store operations, analytics, product development and customer service.· Management of Direct Response - online and marketing channels, including SEO, search, display networks, social media, affiliate channels and email.· Merchandising and store management of the digital store (Origin.com) and gaming client (Origin Client). As of 2013 over 15 million downloads of the client.· Day to day management of merchandisers and copy writers in a fast-paced startup environment. · Manage transition of e-commerce platform from Digital River to internal digital platform· Ongoing conversion optimization, usability test, design and copy review · Manage resources to develop effective creative executions (ad creative, copywriting, etc.)· Manage the evolution of the brand including, positioning, guidelines, voice of the brand and customer experience.

• Spearheaded GTM for the following mobile product launches:- Livestand - a personalized digital magazine app for tablets- Fantasy Football'11 Campaign (iOS, Android, Amazon)- MarketDash (Tablet, iOS)- Yahoo! News (iOS, Android)- Mobile Home - a rich media microsite for Yahoo!'s mobile products (HTML 5 - iOS and Android)• Developed and executed global direct response consumer marketing programs to increase consumer awareness, acquisition, 
engagement and retention for Yahoo!’s sports, entertainment and search products.• Lead business decisions with product marketing, product management, brand and communications teams.• Launched media campaigns within Yahoo!’s network and external agencies to drive traffic to a rich media micro-site experience where average user was highly engaged and spent almost 3 minutes within the iAd like experience, 26% of the traffic returned to the site and 18% downloaded apps.• Orchestrated integrated marketing campaigns across the Yahoo! product portfolio for an audience of greater than 260 M monthly users, which required the following:− Market and user segmentation.− Business case development for new product and market opportunities.− Product positioning.− Competitive Intelligence. − Defining and tracking product and business success against goals.• Managed multiple programs that spanned various marketing channels including in-product merchandising, advertising, social media, direct response email, events, and promotions.

PlayPhone is a leader in mobile entertainment providing a ground-breaking mobile gaming platform - PlayPhone Social, which leverages gamers' social graphs to seamlessly connect friends, locate popular games and share live multiplayer gaming across smartphone platforms.• Directed customer acquisition, product marketing, PR, user engagement, retention and revenue growth.• Managed global consumer marketing, online acquisition for online and mobile sites including brands like Wal-Mart, Best Buy, ABC, Cartoon Network, NBC Universal, Adult Swim and many more leading brands. Accountable for the brand and marketing stewardship, developing and closing new business opportunities for the Affiliate Marketing Network.• Introduced social gaming platform into the market with virtual goods and micro payments.• Provided leadership and direction with a media budget of $50M, monetized 15 million unique visitors a month via sponsored advertising feeds, lead generation and display advertising.• Continuously identified new traffic sources, incorporating testing and graduation plans, maintaining a profit margin of 20%.• Managed the SEM Service Agency business unit. Generated $300K+ revenue within the first year through paid search and organic traffic. • Partnered closely with NBC Universal's operating units and mobile carrier partners in developing breakthrough consumer and sales marketing campaigns.

• Responsible for reporting and tracking the visual quality and content accuracy of Google advertisements· Evaluated search queries and advertisements associated with online search, online advertising and supplied feedback on the relevance and effectiveness of the results.

• Responsible for planning and execution of B2C marketing campaigns for the companies mentioned above.• Created and executed marketing plans that increased sales and profitability of products and services while providing industry specific solutions and product expertise.• Implemented marketing vehicles including direct response online advertising, product design, trade shows and identification and tracking of ROI.