Seetha Chakrapany Email & Phone Number

Danville, Ca, Us

New York, Ny, Us

As a partner to Marketing and Digital Leadership, I’ve brought together systems, data and operations to make business vision a technical reality – and fundamentally transformed how we use data to empower decision making and engage with millions of customers every day. I’ve built a highly technical team that ties technology project success to business wins, and work with vendors, and technology solution providers to forge win-win relationships to unlock business opportunities and improve technology. Below are a few of the complex digital transformations I’ve led:– ­ Omnichannel Personalization Platform Architecture: Led the re-architecture initiative to establish an enterprise scale personalization platform to enable seamless customer experience across all omnichannel customer touch points.– ­ INTEGRATED BI & ANALYTICS PLATFORM: Established a comprehensive big data analytics platform an industry award-winning, petabyte-scale solution with self-serve dashboards, analytics, reporting, data visualization, data science and automation capabilities. Platform uses data at its core and Machine Learning as a capability to attract, engage and retain customers. –­ ENTERPRISE CRM: Directed rollout of a platform that centralized all digital retention marketing into a single platform that enabled the right communication to be sent to the right customer at the right time.– ­ MARKETING MEASUREMENT DIGITAL ANALYTICS SOLUTION: Led analytics platform rollout to enable customer engagement tracking used by Macys Digital business.–­ DATA SCIENCE: Led Marketing and Customer data science teams in developing AI&ML models to optimize and improve customer communications and drive business value.–­ MULTI-TOUCH MARKETING ATTRIBUTION PLATFORM: Deployed marketing attribution system providing ROI analytics to evaluate Marketing effectiveness and efficiency. Engaged with vendor to build omni-channel multi-touch attribution platform integrated with Media Mix Modeling capability.

Oakland, California, Us

Applying analytics technology leadership to support the leadership of this Fortune 500 managed care consortium, I laid out a strategy and roadmap for a next-level Enterprise Analytics Platform – a complex technology initiative encompassing dozens of user groups and BI applications and 25K multilevel users.

Walnut Creek, Ca, Us

Promoted to establish the company’s Enterprise Business Intelligence and Data Warehouse platform, I built a team that partnered with senior leadership to provide data-driven risk management analytics that informed business decisions. Our data mining-fueled campaigns, customer-focused incentive programs and ownership preservation programs that kept people in their homes and allowed us to mitigate losses in the wake of the 2006 Housing Crisis.

Walnut Creek, Ca, Us

While involved in data analytics I hadn’t yet truly caught the “bug.” It wasn’t until the Housing Crisis of 2006 that I was promoted to establish the company’s BI and Data Warehouse platform – and began to truly recognize the power of data.

I supported diverse industry Fortune 500 clients as a Senior Software Engineer to 3 firms: ­ Keane Inc. | San Bruno, CA ­ Whittman Hart Inc. | Grand Rapids, MI ­ CBSI | Farmington Hills, MI

Mba

Bachelor Of Engineering, Mechanical