In this role he is responsible for GMV and margin growth in the digital B2B marketplace business vertical, by developing and executing appropriate category strategies across industrial products.

His role is to identify and develop new business opportunities for this fast growing automotive, tier 1 conglomerate. As a full service supplier, the Krishna Group offers one of the widest array of engineered solutions, ranging from seating systems & automotive interiors to Chassis and BIW, Exhaust systems, Fuel Tanks & fully assembled Cab bodies. Based out of Bangalore, his primary focus is to fully support sourcing and development for vehicle programs of the South based OEMs.

In this role, he helps clients across industry verticals to derive benefits from improved business productivity, effective collaboration among teams and data driven decision-making. Develops and leads the marketing and sales strategy to grow the IT consulting practice in technologies, such as, CRM, Marketing Automation, BI & Analytics, Mobile and Web based business process automation.

Led market development and sales growth strategy for India in the Fastening and Assembly technology domain..Developing new market segments, nurturing enterprise customer relationships and driving the sales organisation towards achievement of business goals were key responsibilities.

Instrumental in developing new businesses and enlarging customer base for automotive interiors products, such as, seating systems, plastic door trim, rear view mirrors and moulded headliners. Set up the Group's first business foray into North America with acquisition of new OEM account in Detroit.

Responsible for achieving sales and profit growth goals in the SMB segment across verticals , including, automotive, packaging, general engineering, telecommunications and furniture. Leadership in chosen markets was established through intensive market development strategies, excellence in distribution through retail value management and brand salience initiatives. Earlier, as Brand manager, created and successfully launched the country's first brand in cold rolled steel. Driving pan India initiatives and strategies to successfully establish the brand were key to this role, that included product management and marketing functions.

As regional sales manager for Southern India, was responsible for market share leadership in the automotive and white goods OEM segments. Meeting sales and profit goals through development of new businesses and applications for cold extruded and powder metallurgy components were key responsibilities. Was a key member entrusted with aligning marketing function with QS9000 standards that helped company gain Certification.

Managed sales of Industrial Valves in Southern region. Industries served include, Chemicals and Fertilizers, Oil & Gas, Pharmaceuticals,Petrochemicals.