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▪ Overall experiences as a Digital Marketing Specialist- Hands on experience in SA, DA Marketing on commerce, platform business- Currently specialized in APP Campaigns, Game Marketing : Web board, RPG genre- Capable of various marketing channels : Google ADs (Google GURU), Meta, Tiktok, Naver, Kakao etc.- Familiar with MMPs : Singular, Appsflyer▪ App Campaign Experiences- Professional experiences on KPI management : ROAS, CPI etc.- From raw data to 3rd party data, able to analyse performance data to provide data-driven insights- Campaign optimization on regular basis to deliver positive return on marketing spend- Proactive seeker of new traffic opportunities and media tactics- Now operating monthly budget over $300,000 for APP campaigns▪ Experiences on Search Engine, Display advertisements - Developed & managed contents for keyword ads, display ads of Naver, Kakao, and Google- Provided actionable insights and data-driven recommendations based on performance metrics- Successfully managed clients' digital channel accounts▪ Above & Beyond- Strong interest in Branding, confident with creative marketing- Integrated Marketing Communicator, from digital to creative