Selina Fan, Mba Email & Phone Number

Hong Kong

-Managing content of HKMA social media accounts, strategy planning and implementation to build awareness and devise public education plans using digital platforms-Producing content in various formats including text, infographics, videos, photos, animations, script/storyboard, etc.-Collaborating with other government departments and industry partners to generate new ideas of promoting HKMA works and initiatives-Social listening and monitoring, overseeing digital channels by monitoring news, conducting research and analysis, and formulating response for dissemination for online communities-Managing budget and vendors for project execution-Generating and reviewing reports on the performance of social media campaigns-Establishing media relationship and handling press enquiries

Hong Kong

-Managing content of HKTDC official Facebook, exploring, planning and executing promotion campaigns and daily contents, in form for graphic and video, live streaming, generating public awareness to HKTDC exhibition and services around the year-Liaising with the different social media partners, media pages and KOLs-Advertise on social media (text content, ad format and targeting setup)-Generating reports on the of campaigns to analyse and review the effectiveness-Overseeing the content of overseas office on all Chinese content-Handling and working with social media agency-Social listening and PR monitoring, for crisis management on sensitive issues-Leading a team of 3 for social media content creation, and summer interns or around 10 students-Managing selected projects the fairs, forum and services of HKTDC in terms of public affairs online and offline media planning, advertorial write up, handling on-site interviews-Developing, drafting and distributing of press releases, Council senior executives' speeches, talknotes and messages-Organising media events to establish media relationship, hosting press conferences and arranging press interviews, monitoring media coverage and handle press enquiries

Macau

- Carrying out online marketing activities including social media content management and campaigns- Managing various website content via content management systems and tracking of performance via analytics tools- Planning and execution of marketing promotion (F&B, rooms, meetings and events) and public relations activities for the hotel- Preparing marketing materials, from print, multimedia clip to e-Newsletter and online materials production- Advertising, monitoring the advertising plan, working with publications on advertorial write up- Arrange media activities and prepare media information and press release- Launched a digital calendar app in android system in Dec 2013 with continuous content updates on content management systems and app enhancement- Liaise with advertisers or agencies for development of advertisement, promotions, design concept, copywriting, and app tool development- Responsible for the rebranding of collateral item of Grand Hyatt Macau in late 2012 with the change of Hyatt logo

Hong Kong, Greater China

- Launching marketing campaigns to promote the European university programs- Organising and host road show, seminars, presentations, fairs, cocktail functions, media promotion- Liaising with students and teachers within Greater China areas- Travelling frequently to China, Taiwan and overseas (Italy and Switzerland) to carry out sales call and attending conferences/workshops- Counselling students and parents and provided advice for education and career options

Master Of Business Administration - Mba

Bachelor Of Economics And Finance, Economics And Finance

Education record