Sofia Efthimiadou Email & Phone Number

Greece

Athens, Attiki, Greece

• End-to-end business ownership by deciding on approach, strategy, commercial partnerships (contracts) and product portfolio per each product category• Managing a wide variety of products from 30 suppliers for PMM stores and online channel• Daily review on KPIs performance : sales performance, gross profit, stock budget, NRV, EOL, Online and Stores' availability, Assortment Strategy (Clusters & Replenishment Rules) and market data (GFK)• Collaborating closely with all teams (Marketing, E-Commerce, Supply Chain, Planning, Procurement, Services, Operations, Finance, Rebates Controlling, Last Mile, Customer Service, Web Fulfillment, IT, BI) & all Physical Stores

• New product category & service built from scratch within 3 months• Understood and translated program’s requirements and technical specifications, ensuring a clear operational procedure• P&L proposition and presentation to Top Management • Developed training programs for all potential users (call center, web fulfillment, last mile, service) • Business Owner – Designed, Developed online wizard to guide customers and internal users which product is the perfect match according to their needs • Coordination of all involved teams (Last Mile, Web Fulfillment, Sales Operations, E-Commerce, Content, Call Center, Stores, Services, IT)• Designed, Implemented, Delivered 360º marketing plan (TVC, Newsletter, Digital Campaign, Radio, Banners, In store)• Daily Reporting to Top Management• Problem Solving• Alignment with Ministry’s platform

• Achieved No2 position in the market, gaining 2% market share• +5pp GP vs budget• Managed over 30m turnover

Athens, Attiki, Greece

• Managed a range of 3000 skus from 70 suppliers into both Public and Mediamarkt• Negotiated contracts and agreements with suppliers including marketing support, COOP, YEB and 360 promos• Continuous monitoring of performance via different channels (Mediamarkt-public stores and online) on sku level, adjusting pricing and restructuring product assortment to maximize sales & gross profit• Forecasts, orders, sales reports and proposals for campaigns were provided to all suppliers on a weekly basis

Marousi, Greece

• Managed a wide and diversified range of products; followed the latest trends in gadgets and also innovation through related articles, reviews and international awards• Made sure that in store and online presentation always is informative and friendly to the consumer and that the right marketing strategy will de followed• Coordination of external-internal partners and teams for running great campaigns in the name of brands synergies, such as Colour Day Festival

Marousi

• Reported to Head of Procurement• Negotiations with suppliers, contracts• Forecasting, budgeting, marketing actions planning, Pricing• Ensuring the correct execution of suppliers’ agreements • Analysing financial information and managing central’s product orders

Asprópirgos, Attiki, Greece

• Responsible for acting on behalf of importers, exporters (companies or individuals) to organise the safe, efficient and cost-effective transportation of goods• Liaising with customers, suppliers and transport companies • Financial Management for customers • Negotiating transportation costs and services with local and international couriers• Customs clearancesAchievements: • Entered new markets in the UK, Portugal, France and Eastern bloc• Increased annual departmental sales turnover by 120%

Mandra Stamou Location Aspropyrgos

• Warehouse representative on products for 1Y project in the telecommunication sector• Planning and coordinating the receipt, order assembly and dispatch of goods• Issuing Inventory report to Logistics Manager, Delivery notes and Invoices • Keeping stock control systems up to date and ensuring inventory accuracy

Stournari 19, Athens

• Reported to the Store Manager and responsible for serving over 100 customers a day • Constant training of staff and guidance for meeting the team’s sales targets• Responsible for products promotion and the smooth operations of the department• Maintaining and improving relationships with the clients• Placing of orders and Inventories

Responsible for selling, closing, servicing and expanding the current customer base • Advanced sales via presentation of the product and excellent customer service Achievements: • Successfully met daily targets and commended for level of service offered to customers• Received extra bonus for five constant months during 2008

Master Of International Business Management (1St Class), International Business, Overall Mark 80%

International Business Management: 100% Research Methods: grade 86% Marketing: grade 75% Human Resources Management: grade 72% Innovation.

Economics (2:1 Class), Economics

Courses: Civil Law Mathematics I Introduction to Economics Information Systems Statistics I Commercial Law Accounting I Mathematics II.

Higher School, 18 10/13 Out Of 20

I had been awarded the first prize for the last four years due to my high marks in each lesson 2002-2003: grade 18 10/13 out of 20.