Dyn Diagnostics Ltd. specializes in marketing and support for medical devices and products in the fields of body fluid testing (IVD – in vitro diagnostics) and research laboratories (applied science).Dyn is the exclusive representatives in Israel of Roche Diagnostics, the worldwide leader in IVD, offering products that help prevent, diagnose and treat diseases. > Building from scratch digital presence for Dyn diabetes care unit.> E-commerce manager> Responsible of Analyzing, reviewing, recommending and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance. - Developing and managing online sales. - Plan and execute all web, marketing database, email, social media and display advertising campaigns.- Brand positioning analysis, digital marketing strategy plan, product marketing, develop marketing communication tools.

Responsible for growing market share and exceeding sales goals within a designated territory for Accu-Chek Insulin Pump as well as all pump supplies and related products sold by Dyn Diagnostics.Converting sales leads to qualified opportunities by applying distinctive sales skills and product knowledge to address and alleviate patient concerns.SpecialtiesSpecializing in effective communication strategies via a broad range of media inputs such as social networking web technologies. Proficient in online marketing techniques, brand monitoring principles, and social media tools.

Public Relations Manager - creating and maintain a favorable public image for clients, mostly Israeli startups by communicating programs, accomplishments and/or points of view. - Regularly meet with and interview clients to stay up-to-date on clients’ businesses and industries.- Build new and stronger relationships with media to include: magazines, newspaper and trade publications.- Solicit and secure speaking engagements and participation at industry related events to include logistical support.

•Building an image and media strategy for portfolio companies.•Serving as spokesperson and leveraging special expertise in crisis management.•Writing press releases and marketing brochures.•Initiating and managing press conferences

•Activate spokesman ship and response system. •Responsible for organization communications materials. •Strategic communications planning.•Management of print, audiovisual and other communication services.•Arrange and conduct programs to maintain contact between organization representatives and the public.