Ivan Segeda Email & Phone Number

Москва, Россия

# Product:BNPL service for online and offline purchases in Russia and Europe# Core Activities:- Analyzed the company's existing solutions in the B2B segment.- Identified weaknesses in processes and products.- Prepared and presented requirements to stakeholders.- Monitored the performance of launched products and enhancements (MAU, DAU, etc.).- Led a SCRUM team of six: three developers, two testers, one systems analyst, one business analyst, one designer, and an IT lead.# Achievements:- In 2023, developed and launched a "B2B Web Portal for Management" which progressively reduced the operational staff's workload by over 60%.- In 2024, developed and launched a "B2B Web Portal for Agents" which is compatible with all device types. By the end of the year, it will fully replace the old mobile applications. The product has already shown a 20% increase in user funnel expansion at the entry stage.

Москва, Россия

# Product:A platform for business services with API integrations for various services (accounting, insurance, legal services, etc.)- B2B- Web/mobile# Core Activities:- Developed the product roadmap and aligned it with the branch network.- Designed the target process for purchasing business services.- Established and monitored metrics: sales funnel, conversion rate (CR), lifetime value (LTV), retention, average order value (AOV), net promoter score (NPS).- Led a SCRUM team of 11 members: three developers, three testers, two systems analysts, one business analyst, one designer, and one IT lead.- Prioritized necessary improvements in related systems and projects, including coordination with architects, security, support, IT, and compliance.# Achievements:- Developed and launched a platform for business services within the bank's infrastructure in 3 months, enabling the bank to enter a new market.- Developed and launched a new payment method for business services in bank branches and Internet banking, resulting in a 35% increase in payment conversion compared to manual processing.- Implemented User Stories in the team's workflow, leading to greater transparency in team performance and adherence to a unified goal.- Motivated and retained all team members despite high workload.

Москва, Россия

# Product:Aggregator of POS loans in "Buy with SBER" - [pokupay.ru](https://pokupay.ru/)- B2B- Web/mobile# Core Activities:- Prepared the business architecture for the POS Loan Aggregator.- Developed a long-term roadmap for the product.- Formulated the backlog, monitored deadlines, and presented new product features to C-level executives.- Led a SCRUM team of 8 members: four developers, two testers, and two analysts.- Conducted all negotiations and approvals for product implementation with related departments.- Coordinated the efforts of external partners, internal product teams, and the bank, involving over 50 people.# Achievements:- Developed and launched the POS Loan Aggregator within six months, synchronizing with six systems: four transport systems and two products (mobile/web). This enabled the bank to offer products from other financial organizations on the SBER platform and manage their flows.- Established a product release cycle with a frequency of every two weeks.

# Product:Lending Service (Aggregator)- B2B, B2C- Web# Core Activities:- Established delivery and discovery processes.- Assembled and led a product team of 12 members: two managers, four analysts, and six developers.- Monitored key product metrics: sales funnel, conversion rate (CR), lifetime value (LTV), average order value (AOV), and net promoter score (NPS).- Conducted UX/UI research and maintained expert oversight on UX/UI.# Achievements:- Simplified the online client login process based on UX research, expanding the entry funnel by 50% compared to previous periods.- Improved final step confirmation by 10% through UI enhancements.- Implemented a new type of credit purchase signing in collaboration with document logistics services within 10 months, increasing credit sales by 30% of total sales and enabling contracts with new key networks.- Increased conversion of additional services by 40% through hypothesis testing and A/B testing.- Launched a request flow management system, retaining a key partner and increasing profitability by 20%.- Integrated with 10 banks, 3 microfinance organizations, and 5 logistics companies.- Launched an API used by over 5000 partners.

Moscow

# Core Activities:- Coordinated financial and project documentation approvals.- Planned and supervised project tasks at various stages, including requirement gathering, design, and development.- Communicated with and presented completed work to clients.- Supported and developed internet projects for partners such as MTS Bank, RGS Bank, Vneshprombank, and SOYUZEXPERTIZA.# Achievements:- Successfully launched partner websites within designated timelines, including Lukoil-Garant, Alfa Direct, IBS Promo, GlavUpDK at the Ministry of Foreign Affairs of Russia, Clodo.ru, and others.