Martin Segerud Email & Phone Number

Munich, BY, DE

Starnberg, Bayern, DE

Cobham, Surrey, GB

Exeter, NH, US

I'm responsible for developing and executing marketing strategies to drive growth across EMEA, LATAM and APAC. This means that I create and implement tools, programs and processes to effectively drive sales behaviour for both Vapotherm sales organisations and for our business partner. Collaborating with the sales regions, I create and test business models.

San Diego, CA, US

>>Leading the Sleep Apnea and Respiratory Care Mask Marketing Team to define and drive go-to-market strategies, programs, and campaigns in EMEA and Japan.>>Upstream: leverage market research for strategic positioning and pricing of the portfolio.>>Downstream: provide strategic direction on communication campaigns>>Collaborate with the cross-functional.

San Diego, CA, US

>>In charge of sales-focused marketing activities, including competitive intelligence, commercial positioning and launch activities.>> Regionalizing global training, messaging, and positioning to local market dynamics.>> Spearheaded ResMed’s most successful launch ever with the AirFit 20 series masks.>> Led the generation of creative sales and promotional.

Zurich, CH

>>Full P&L for all medical customers>>Leader of interdisciplinary “Customer Focus Teams”, including coaching and reporting.>>Member of Enics’ steering board for the Lean manufacturing program

Forchheim, DE

>>Full life cycle management responsibility for the major hearing aid family and the charger.>>Upstream: understanding customers’ needs and analyzing global trends.>>Downstream: drove launch campaigns, including defining commercialization and marketing strategy. >>Presenting at global events, KOLs, fairs and congresses.

Forchheim, DE

>>Product Manager for Siemens' global knowledge management system.>>Change management when implementing IT tools and process improvement programs.>>Driving requirement engineering through workshop moderation and interviews with global stakeholders. >>Coaching regional Project Directors and Project Managers.>>Through Siemens’ global steering group, I drove.

Forchheim, DE

>>Project Manager for IT projects within order management and logistics.>>Driving requirement engineering by international and cross-functional collaboration.>>Improved and quickened the information flow in the Supply Chain and CRM processes.

Bonn, DE

Altmba36, Seth Godin'S Akimbo Workshops

Lean Production

Management, Human Resources, E-Commerce

Transport Informatics