I'm responsible for developing and executing marketing strategies to drive growth across EMEA, LATAM and APAC. This means that I create and implement tools, programs and processes to effectively drive sales behaviour for both Vapotherm sales organisations and for our business partner. Collaborating with the sales regions, I create and test business models for new and existing international markets.>> Create and test business models for the very diverse $20 million international markets.>> Grew revenue 20% p.a. by launching a revised commercial strategy and sales messaging.>> Created the new international marketing department from ground up, fostering a culture of passionateleadership and creativity.>> Accountable for the ambitious three-year strategic vision together with senior directors.>> Directed the successful international launch of Vapotherm’s biggest innovation (HVT 2.0) in 15 years.

>>Leading the Sleep Apnea and Respiratory Care Mask Marketing Team to define and drive go-to-market strategies, programs, and campaigns in EMEA and Japan.>>Upstream: leverage market research for strategic positioning and pricing of the portfolio.>>Downstream: provide strategic direction on communication campaigns>>Collaborate with the cross-functional global teams to align on marketing strategies.>>Secured a year-on-year double-digit growth by segmenting and diversifying the portfolio.

>>In charge of sales-focused marketing activities, including competitive intelligence, commercial positioning and launch activities.>> Regionalizing global training, messaging, and positioning to local market dynamics.>> Spearheaded ResMed’s most successful launch ever with the AirFit 20 series masks.>> Led the generation of creative sales and promotional programs for 3 product launches per year.>> Successfully defined region-specific products with key customers, securing major contractual wins.

>>Full P&L for all medical customers>>Leader of interdisciplinary “Customer Focus Teams”, including coaching and reporting.>>Member of Enics’ steering board for the Lean manufacturing program

>>Full life cycle management responsibility for the major hearing aid family and the charger.>>Upstream: understanding customers’ needs and analyzing global trends.>>Downstream: drove launch campaigns, including defining commercialization and marketing strategy. >>Presenting at global events, KOLs, fairs and congresses.

>>Product Manager for Siemens' global knowledge management system.>>Change management when implementing IT tools and process improvement programs.>>Driving requirement engineering through workshop moderation and interviews with global stakeholders. >>Coaching regional Project Directors and Project Managers.>>Through Siemens’ global steering group, I drove the improvement and standardization of processes and tools for the hospital-facing Project Managers, leading to crucial time savings in major turn-key projects. >>Managed internal and external process improvement projects, including the breast cancer workflow atNew York University Hospital which reduced costs by >25% for the customer.

>>Project Manager for IT projects within order management and logistics.>>Driving requirement engineering by international and cross-functional collaboration.>>Improved and quickened the information flow in the Supply Chain and CRM processes.