https://cerebroplatform.com/

Led the technology and development team of the company (15) in the design and development of a SaaS (cloud native, on AWS) elastic, highly scalable, high performance system, providing innovative solutions for the video advertisement market, with Reactive Architecture using microservices, containers and message streams.Consolidated a high performance, multinational distributed team and built team spirit and great tech culture in the organization (Madrid, Barcelona, Poznan, Tel Aviv).Defined and built the R&D organization growth path, introduced processes, set goals, KPIs and SLAs, using agile methodology (Lean, CI/CD and some XP practices).Set the complete technological vision and goals for the company and constantly responded to the business requirements and needs.Played a key role in the company’s executive management, facilitated business development and sales by actively participating in sale processes and providing relevant information.Worked with customers like EBay, Meliá, AdGlow, Criteo.

Managing a multidisciplinary team of over 150 professionals working with C++ and Java.Overseeing the development and maintenance of multiple product lines including SaaS (Cloud), Web and local (on-premises) complex enterprise applications, providing services to large media and broadcasting companies.introducing new concepts and their adaptation into existing and new frameworks and products.Leading internal processes to increase the productivity and capacity of the R&D organization.Working closely with Product and Marketing to steer the R&D according to the company’s strategy

Managing the software projects line of business, developing complex software projects for our customers.Worked in C++, Java, .NET and mobile technologies, both client and server side while adapting to the customers’ development methodology.Acquired new customers and managed the company’s customer relations.Managed other company activities such as subcontractors, outsourcing, IT and legal.

Managed a large business unit developing large scale (hundreds of man-years) command and control systems for military and civilian markets.Managed the whole process, from RFP and business negotiations, through requirements analysis, system development, integration, testing to delivery including support and maintenance.The systems are built in distributed architecture and use various technologies and platforms (C++ and Java on Linux and Windows) with emphasis on performance, scalability and high availability.

Managed development teams, worked with companies on selecting technologies for new products, analyze and advise on system architecture, development methodologies and organizations, solving various technological and performance issues.

Hingi was a pioneer provider of mobile impulse commerce solutions and services for any broadcast-related content, including user-generated content. It connected the mobile and broadcast worlds in real-time, allowing for a simple and user-friendly impulse purchasing process.The service (SaaS with distributed architecure) was marketed as white label solution with mobile operators and solution providers in various markets.I’ve built the R&D organization, and led it to fulfil the company’s vision and serve millions of mobile subscribers.The DSP technology was written in C++ on Windows utilizing self-designed low level DB, the servers used various Java (Linux) and .NET (Windows) technologies and MySQL DB cluster.

Managed an innovative video product line bringing Comverse into the 3G world.Led the design, development and global deployment of two disruptive 3G products introducing state of the art video capabilities.Managed a group of 60 R&D personnel and handled various business aspects.Worked mainly with C++ on Linux.

Browse-Up developed and provided software technology that helps the user to interact on the Internet. Browse-Up's oLink (object linking) technology can be used in order to create links between Webpages, as well as publish and search information. The system was deployed as SaaS.I was the first employee, built and managed the R&D personnel, including QA and IT in Israel and NY office. Led the design and implementation of the product, designed and established the company’s “cloud” (SaaS site) in NY.The client development was in C++ on Windows and the server was in Java on Linux and Oracle DB.