● Built scalable automation workflows using Make.com, integrating Gen AI tools to automate prospect research, content creation, and campaign personalization - reducing manual work by 60%● Built and executed comprehensive GTM strategy from scratch, establishing marketing foundation and brand presence● Developed and scaled sales pipeline, implementing systematic lead generation and qualification processes● Created full suite of marketing collateral including website, presentations, and case studies to drive market visibility● Adapted marketing strategies to navigate emerging industry landscape and capture target audiences● Established company as industry thought leader through strategic speaking engagements and media placements

● Developed personalized outreach strategies achieving 15-20% response rates for B2B client campaigns● Managed a lean team of 2 sales development representatives and 1 copywriter● Built and optimized sales funnels using tools like HubSpot and Lemlist, improving client conversion rates by 25%● Successfully served 15+ B2B clients primarily in the software and professional services sectors● Generated an average of 8-12 qualified sales meetings per month for each client through targeted outreach campaigns

● Increased contract value by upselling and cross-selling top clients like P&G, Dell EMC, Astro and Channel 9 Australia.● Recognised by HubSpot as the No.1 marketing agency in Malaysia. Became the first HubSpot agency partner in Asia to be featured in the HubSpot Spotlight Series.● Selected to be part of a Korean Government startup accelerator program. Coached and developed founders on GTM strategy.● Designed, developed and delivered training content for a startup marketing program in Korea in association with WeWork New York and Harvard Business School

● Developed GTM roadmap. Refreshed website messaging. Co-authored Gartner co-branded content. Laid the groundwork for growth (from USD 4M to USD 25M+ within 12 months).● Provided support for global sales teams; from identifying new opportunities, scoping client needs, creating compelling proposals and negotiating until close.

● Drove business and brand growth for GEMS Education. Increased revenue 10X from 150K to $1.5M within 24 months.

● Built up a $1M+ South East Asian food service business from scratch. Won 100+ high-profile customers including CapitaLand, FJ Benjamin, Genting Group, Mercedes Benz, Porsche, Sapura Group, Maybank Group, Public Bank and Honda.● Secured key partnerships with Dairy Farm, Takashimaya, Isetan and Pavilion. Negotiated retail locations.

● Built the business from $0 to $100K+ in 24 months (despite the Global Financial Crisis) through win-win partnerships and strategic account planning.

● One of 5 managers selected to lead the rollout of a best-in-class service transformation program for 33,000 HSBC front-line staff serving 10 million customers globally. Achieved an unprecedented 93% awareness level and 72% participation rate.● Pioneer member of the Six Sigma project team. Reduced annual staff attrition from 54% to 25%. Saved $400,000 in hiring and training.● Completed a migration project (on the verge of a high-profile delay) for HSBC UK’s single largest customer with 16 million banked accounts.

● Led a 2 person analyst team that produced syndicated reports for Frost & Sullivan Industrial Technology practice. Exceeded personal quota by 30% and contributed to the growth of the automotive business in a competitive market.

● Led a team of 40 employees. Managed a $1.5 million A&P budget. Grew revenue by 241%.

● Consistently generated 70% + occupancy rates throughout the Asian Financial Crisis by leveraging innovative advertising and win-win partnerships.

● Grew $180K territory to $250K+ by expanding key accounts. Part of the team that successfully introduced Losec® - the No.1 selling drug worldwide in 1996.