Mission: Digital communication managerI overview and implement the overall digital strategy of L'Evenement Spectacle and its sister company Temal Productions through the following platforms: websites, newsletters, social networks. From designing to filming and copywriting, this mission leads me to use all my creative skills. There also is some analysis, time spent on Google Analytics and Google Tag Manager, and I launched a few paid campaigns on LinkedIn, all actions being part of the digital strategy I provided at the beginning of my mission.

Mission: Digital communication consulting and business developmentToday, I support Sovereign Studio in the evolution and consolidation of the different expertises of its team, in strengthening its positioning and in the diversification of its offer in the influencer marketing market.Sovereign Studio is a young human-sized communication and digital marketing agency based in Dakar. Sovereign Studio supports its clients in developing their digital communication strategy by offering them a vast portfolio of services dedicated to the world of digital and content creation. Sovereign Studio operates for all types of industry and aims to become one of Dakar's top digital agencies.

Inside the Digital Media department of Bukhash Brothers, I manage and overview the digital media strategy of the Influencer & Celebrity Marketing Consultancy itself, along with its sister companies BUKA and CHALK. I manage and support the digital media strategy of some of the talents that Bukhash Brothers manage (e.g. Bukhash Brothers website and social media, Omar Abdulrahman website, Aseel Omran website and YouTube channel, Anas Bukhash website, YouTube Show and podcast).I conduct online presence analysis for clients and audit their existing strategy and performance in order to build strong, impactful and accurate social media and digital media strategies. I build reports to evaluate the efficiency of the strategy being implemented and take adequate actions.I conduct competitive checks and digital media strategy benchmark for clients, including hashtags analysis, posts analysis, content analysis, etc.I shape and execute Paid Social Media Campaigns on multiple platforms (e.g.Facebook, Instagram, YouTube), and optimize spending across countries to drive lead generation and increase awareness for clients. I have basic photography knowledge and skill set to take images for social media purposes along with edit and design (Photoshop, Illustrator). I also have basic SEO knowledge and Google Analytics knowledge that allow me to track the consumer digital touch points and understand its journey from social media to the website.