Ségolène spearheads the SCC’s operations in South China and coordinates activities in Hong Kong, Shenzhen and Guangzhou. Her international experience in events management has proven to be most valuable in her role at SCC. Ségolène’s expertise in conceptualizing, organizing and managing high calibre events adds significant depth to the numerous SCC activities which could range anywhere from presenting renowned Swiss brands, partners or institutions to China, to providing access to a specific Swiss industry network, to organizing VIP visits to Switzerland. Ségolène ensures that the SCC constantly presents relevant platforms for international exchange between Swiss and Chinese business and cultural interests. Her career started as a Public Relations and Marketing Manager at Chopard, a Swiss luxury watch and jewellery manufacturer founded in 1860. Working in both Geneva and Singapore, she organised numerous prestigious events around the world, closely collaborating with the owner of Chopard, the Scheufele family.She graduated from Fribourg University (Switzerland) with a master’s degree in Media, Journalism and Sociology received with full “magna cum laude” honors. Ségolène comes from Swiss-French roots and grew up in the picturesque countryside of Geneva. Between family and work, Ségolène balances her life with her love for sport. She trains almost every day in triathlon (swim, bike, run) and competes in Ironman 70.3 races (winner of Ironman 70.3 Korea in 2016, winner of Ironman 70.3 Philippines in 2017 and qualified to the World Championship in 2016 and 2017). Ségolène is a devoted mother to three children.