● Led the design of user-friendly interfaces, LWCs, Visualforce pages for experience sites and the reward applications. By creating an intuitive and engaging reward app, increased student participation in school activities and improved overall student engagement by 13%.● Managed stakeholders across marketing and sales to develop Custom Objects, Complex Models, Formulas, Workflow Rules, Process Builder, and Validations to create and segment email campaign management systems for leads and existing customers, resulting in a 35% increase in email open rates and a 28% rise in click-through rates.● Collaborated cross-functionally to automate integration of client data into Salesforce, transferring 50,000+ legacy records using tools like Data Import Wizard, resulting in a 33% improvement in data accessibility and accuracy. This enhancement facilitated more informed data-driven decision-making and scalable operational processes.● Led a team of Salesforce developers to build Dynamic Reports and Custom Dashboards for clients, including managing apps, roles, profiles, and controlling user visibility within the Salesforce application, resulting in a 30% increase in user engagement with data insights and a 20% improvement in decision-making efficiency.● Implemented data security protocols, reducing data breach incidents by 50%, while providing technical support and troubleshooting that resolved 95% of reported issues within SLA, contributing to a revenue increase of over $500,000 through improved operational reliability and customer satisfaction.