Segun Oworu Email & Phone Number

Berlin, De

Berlin, Germany

• Spearheading research, insights, and data analytics to drive growth strategies across global markets, with a focus on marketing, product development, and customer experiences for Wikimedia Foundation projects like Wikipedia.• Translating complex business challenges into effective research designs and leading research projects (quantitative and qualitative) across multiple regions.• Evaluated global sales performance of 9 core products & presented insights to leadership, generating… Show more • Spearheading research, insights, and data analytics to drive growth strategies across global markets, with a focus on marketing, product development, and customer experiences for Wikimedia Foundation projects like Wikipedia.• Translating complex business challenges into effective research designs and leading research projects (quantitative and qualitative) across multiple regions.• Evaluated global sales performance of 9 core products & presented insights to leadership, generating sales strategy formulation.• Collaborating with product, business intelligence, and marketing teams to provide crucial insights on customer journeys, product analytics, user behavior, and competition.• Developing and executing SEO/SEM strategies, overseeing tools, and ensuring optimized search rankings for targeted keywords across domains and geographies.• Leading brand health tracking via surveys and social listening, monitoring metrics like awareness, trust, perception, NPS, and brand associations. Show less

• Led data and insights gathering, boosting global growth strategy and marketing campaigns. Achieved 15% higher engagement and 10% user base growth through surveys, social listening, campaign evaluation, SEO/SEM, and strategic plans.• Developed recommendations for a 20% more effective marketing strategy. Enhanced target audience strategies, yielding a 15% conversion rate increase.• Managed full-cycle market research, driving product improvements and 30% higher user satisfaction through… Show more • Led data and insights gathering, boosting global growth strategy and marketing campaigns. Achieved 15% higher engagement and 10% user base growth through surveys, social listening, campaign evaluation, SEO/SEM, and strategic plans.• Developed recommendations for a 20% more effective marketing strategy. Enhanced target audience strategies, yielding a 15% conversion rate increase.• Managed full-cycle market research, driving product improvements and 30% higher user satisfaction through brand knowledge campaigns.• Crafted impactful user personas, video briefs, case studies, and blogs, elevating engagement by 40% and increasing social media followers by 50%.• Stayed updated on SEO and digital trends, raising website visibility by 15% and organic traffic by 20%.• Provided comprehensive insights, informing decisions and achieving a 25% higher ROI.• Directed research vendors, improving insights and reducing fees 7%. Show less

• Established and managed a new CiviCRM-based CRM to enhance community outreach, facilitate fair recognition and rewards processes, and identify emerging global communities.• Administered the CRM, providing training for diverse teams and overseeing a virtual group of proficient CRM users across the organization.• Developed and executed data workflows that met Foundation teams' requirements.• Implemented a metrics dashboard, automated reports, and evaluation procedures to ensure CRM… Show more • Established and managed a new CiviCRM-based CRM to enhance community outreach, facilitate fair recognition and rewards processes, and identify emerging global communities.• Administered the CRM, providing training for diverse teams and overseeing a virtual group of proficient CRM users across the organization.• Developed and executed data workflows that met Foundation teams' requirements.• Implemented a metrics dashboard, automated reports, and evaluation procedures to ensure CRM data quality. Show less

Lagos, Lagos State, Nigeria

• Executed impactful campaigns encompassing market promotions, workshops, and training programs, which led to achieved heightened brand awareness, optimized channels, and exceeded active sales targets for agrochemical products and seeds.• Strategically devised and implemented go-to-market strategies for diverse seed and agro-chemical brands, and thus resulted in alignment with market trends, customer expectations, and 15% sales growth.• Directed creative branding, adhering to Bayer… Show more • Executed impactful campaigns encompassing market promotions, workshops, and training programs, which led to achieved heightened brand awareness, optimized channels, and exceeded active sales targets for agrochemical products and seeds.• Strategically devised and implemented go-to-market strategies for diverse seed and agro-chemical brands, and thus resulted in alignment with market trends, customer expectations, and 15% sales growth.• Directed creative branding, adhering to Bayer guidelines, while ensuring innovative technical communication, which led to an elevated user engagement by 20%.• Orchestrated seamless collaboration with vendors, media, and partners, resulting in 25% increase in campaign effectiveness and budget optimization.• Provided pivotal sales team support during promotions and field activities, contributing to 20% growth in sales revenue YoY. Show less

West And Central Africa

• Led strategic Business Intelligence across 12 West and Central African countries, managing market analysis, CRM data, and portfolio insights for the business.• Provided trend reports and customer insights for strategic and tactical planning, driving effective campaigns and cross-selling opportunities by more than 10% YoY.• Organized impactful market and customer research, and also collaborated with external agencies for surveys, increasing business understanding and growth… Show more • Led strategic Business Intelligence across 12 West and Central African countries, managing market analysis, CRM data, and portfolio insights for the business.• Provided trend reports and customer insights for strategic and tactical planning, driving effective campaigns and cross-selling opportunities by more than 10% YoY.• Organized impactful market and customer research, and also collaborated with external agencies for surveys, increasing business understanding and growth monitoring.• Maintained a precise and up-to-date market database, offering consistent insights to global BI Managers and executives.• Simplified data processes, improving accuracy and efficiency, and also ensured research is translated into actionable insights for enhance strategy and marketing outcomes.• Pioneered customer strategies using data-driven insights and CM tool management, resulting in increased engagement and conversions. Show less

Lagos, Nigeria

• Led collection of market and crop data for Nigeria, and was responsible for extraction of report by customers, crop and product segments for Nigeria.• Created key Nigerian customers lists and mapping both at national and district levels.• Led the CRM implementation for Nigeria and maintained the database for the sub-cluster, and supported the marketing team in managing and filling marketing tools for Nigeria.• Built up documentations to support the product sales in Nigeria, and… Show more • Led collection of market and crop data for Nigeria, and was responsible for extraction of report by customers, crop and product segments for Nigeria.• Created key Nigerian customers lists and mapping both at national and district levels.• Led the CRM implementation for Nigeria and maintained the database for the sub-cluster, and supported the marketing team in managing and filling marketing tools for Nigeria.• Built up documentations to support the product sales in Nigeria, and maintained a Crop Protection market competition database for Nigeria. Show less

Lagos, Nigeria.

• Led cross-functional teams to analyze and understand the operational impacts and opportunities of technology changes.• Coordinated market intelligence in terms of identifying and analysing market gaps and competitor position in the development of new sources of income generation and commissioning of new products and services which helped the organization achieve higher level of income and impact.• Led the organization on the design of innovative business development approaches and the… Show more • Led cross-functional teams to analyze and understand the operational impacts and opportunities of technology changes.• Coordinated market intelligence in terms of identifying and analysing market gaps and competitor position in the development of new sources of income generation and commissioning of new products and services which helped the organization achieve higher level of income and impact.• Led the organization on the design of innovative business development approaches and the assessment of delivery mix to achieve maximum impact and income for the organisation and clients.• Led organizational and academic research and data collection for clients as well as analyse and interpret data for clients, which led to an increase in patronage by 40% in 2 years. • Supervision of business plan preparation, feasibility studies, market and academic research for clients. • Advising clients on formation of corporations and business structures of their new businesses, drafting privacy policies and structuring commercial transactions. Show less

Lagos, Nigeria

• Led the development and coordination of highly complex and critical projects undertook by the organization, using appropriate tools, processes and system standards in implementation, financial and technical reporting to meet with clients, partners, and stakeholders’ standards & needs.• Drafted action plans and led meetings with department executives to review project status and proposed changes.• Coordinated research works towards solving farmers’ challenges as well as functioned as… Show more • Led the development and coordination of highly complex and critical projects undertook by the organization, using appropriate tools, processes and system standards in implementation, financial and technical reporting to meet with clients, partners, and stakeholders’ standards & needs.• Drafted action plans and led meetings with department executives to review project status and proposed changes.• Coordinated research works towards solving farmers’ challenges as well as functioned as coordinator of planning and brainstorming sessions for programs planning and execution.• Conducted on-field assessments and process monitoring for strategic planning in support of the NGO's key program areas, which included: sustainability in food production, disaster preparedness and relief, environmental sustainability, and literacy for farmers.• Developed new analytics tool to allow senior management to understand the impact of each project.• Organized events to highlight service opportunities and engage members in discussions around current and emerging global humanitarian issues; events included seminars, workshops, rallies, conferences etc. Show less

Bachelor Of Applied Science - Basc, Business & It

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Advanced Brand Management Certificate Program, Brand Managemenr And Marketing, Distinction

Advanced Brand Management Program

Professional Specialization Certificate, Data Science

Completed ten intensive courses to learn the concepts and tools needed throughout the entire data science pipeline. Courses completed.

Professional Specialization Certificate, Analytic Techniques For Business

Completed five intensive courses to learn how to frame business challenges as data questions. Courses completed include ‘Business Metrics.

Professional Specialization Certificate, Executive Data Science

Completed five intensive courses to learn how to assemble and lead a data science enterprise. Courses completed include ‘A Crash Course.

Professional Specialization Certificate, Challenges In Global Affairs

Completed four courses which brings together three key dimensions in global affairs: International Political Economy, Global Security.

Professional Specialization Certificate, Business Analytics

Completed five intensive courses to learn how data analysts describe, predict, and inform business decisions in the specific areas.

Post Graduate Diploma, Management Science, Merit

Activities and Societies: Pre-Masters in Management Graduated with Honors in Management Science, 2012

Higher National Diploma, Agricultural Management And Extension, Distinction

Activities and Societies: Revived the Agricultural Management and Extension Students' Association and functioned as the President.

National Diploma (Nd), Agricultural Technology, Upper Credit

Best graduating student in the Department of Agricultural Technology. Maintained high GP with an overall CGPA of 3.43/4.00 (Upper Credit)