XO Consultancy is a boutique marketing, public relations and events management agencyspecialising in hospitality, F&B, lifestyle and consumer product industries providing tailor-made solutions for brands with relevant communication strategies.

In this role, I was responsible for achieving revenue goals by developing and executing sales and marketing plans, in-person sales meetings and networking, marketing the restaurant and functioning as a public relations spokesperson to promote the restaurant and lounge.I was in charge of setting business development and strategy for the restaurant, extensive analysis of sales and preparing the marketing plan in line with the brand vision and objectives and setting up the overall business strategy-product development, communication strategy, budget, calendar, events calendar, digital media, social media and promotional activities with local media and media agencies.

Managing the marketing department for D&T Group with emphasis on championing the existing nightlife and F&B brands whilst navigating the challenges of Covid-19 on the industry. In this role, I took the existing F&B brands over to the delivery model and helped created 2 new F&B brands under a cloud-kitchen model. In December 2020, I helped organize two of the largest entertainment events with international artists and performers with the support of DTCM.

Managing the marketing function with emphasis on championing the existing and upcoming F&B brands under Skelmore’s Hospitality division whilst expanding the customer base. Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy.

Produced precision targeted marketing communications backed by accurate, timely internal reporting and analysis. Utilized understanding of guest motivators and influences to create unique and differentiated marketing solutions designed to expand the customer base and increase revenue. Responsible for strategic planning, gaining approval for and implementing marketing strategies to achieve financial objectives.

• Assisting in developing the company’s strategic marketing and PR plan, which addresses critical issues in the marketing and communications strategy. The plan set out objectives for each strategic area of the business and outlined plans for achieving those objectives.• Responsible for the development and implementation of an annual, strategic events calendar - both in the salon and in outside venues - that ensured the efforts, resources and time were utilized in a manner that provides the greatest return to the company. I ensure all events are planned to capture the attention of the intended audience and the media and manage the production of each event ensuring all appropriate sponsorships are achieved and all details were managed in a creative, timely and cost efficient manner.• Responsible for editorial direction, design, production and distribution of all the organisation publications and branded items ensuring all brand guidelines are adhered to.• Developing and maintaining a strong and productive relationship with both print and electronic media ensuring the company and all its promotions and activities were understood by the media and the media were interested in presenting information to the public in a manner that informed and educated them on the company and the services on offer. This includes national and regional consumer print media, radio, TV, bloggers and social media influencers• Media kit development and generation, as well as distribution to media lists updated on a weekly basis to secure press coverage and placement of services with exposure of feature articles in national and industry media• Ensuring the development of advertising and promotional plans and managing the annual advertising and promotional budget for Kozma & Kozma.• Developing and implementing Social Media strategy for both Kozma & Kozma and Glow American Salons and Social media management by managing sophisticated lead-capture campaigns to engage with prospective customers.

Managing the marketing function with emphasis on championing the existing and upcoming F&B brands under MFMS whilst coordinating with brand owners internationally. Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy.

Managing existing PR accounts whilst securing new accounts for the business. Developed and maintained excellent relationship with media, including national and regional consumer print media, radio, TV and social media influencers on behalf of company’s clients. Working with an array of clients from DJs, artists, film directors and fashion designers as well as restaurants and clubs, XO not only manages talent but handles all aspects of PR services as well as event management.

Senior Event Manager for HH Sheikh Mohammed bin Rashid Al MaktoumDuties included, but not limited to:• Developing and communicating concepts & proposals for weddings and other events• Dealing with all event co-ordination, consultation and bookings with professional management and promotion of special events.• Coordinating with suppliers on specific requirements / details of the event being organised to ensure that the event meets the needs and specifications and is within budget.• Identifying a suitable mix of elements for events, coordinating, managing, physically checking and approving these same elements.• Coordinating with the palace on invitation design, gifts with invitation and invitation text• Venue bookings and technical delivery.• Liaising with Wedding Planners on floral designs for wedding centre-pieces and flowers for reception and general areas.• Talent buying and provision of entertainment for wedding and special events• Overseeing all catering requirements including hiring of service staff• Selecting, or designing and fitting, bridal attire and accessories and bridal trousseau • Deciding on the timing and schedule for the ceremony/reception • Guiding, training and motivating a small team of event coordinators.• Acting in a Sales/Marketing capacity for the department by digging up for new clients and suppliers and building a strong relationship with the existing ones• Travel management and arrangements, including itineraries of suppliers coming from abroad• Assisting in day-to-day administrative tasks including; completion of back offices duties, maintaining files and keeping up-to-date records of each event.