Maxat Seilbayev Email & Phone Number

Astana, Kazakhstan

1. Optimized user flow by reducing the unnecessary steps which led to an increase of checkout CR from 60% to 85% and doubled the revenue. 2. Consolidated E-commerce and credit system teams into a single unit through adopting services and reducing FTEs from 10 to 1 employee in order to reduce costs and alleviate pressure on EBITDA.3. Increased Take Rate from 45% to 60% and incremental revenue growth in average by 72 million tenge per month by eliminating upfront payment, implementing a one-month payment setback. 4. Established the official pre-order system for iPhone 15 that led to incremental revenue growth of 90 million tenge.5. Achieved revenue and positive EBITDA targets for H2’23.6. Awarded Best Employee of the 2023.

1. Successfully accessed the role of Mini-CEO for the product, overseeing both business and technical metrics.2. Formulated the Product Vision and developed a helicopter-view Product Roadmap.3. Effectively managed initiatives with a value-driven approach using RICE prioritization, and implemented a metric funnel with NSM.4. Led new CMS development, resolved legacy CMS issues, and transitioned 70% of the codebase from monolithic to microservices architecture.

1. Increased CR of entering personal data step at the checkout by 9% by reducing the number of input fields from 5 to 2. Now the customer’s full name can be retrieved from the State Database of Individual Persons GBDFL.2. Checkout CR of choosing contract conditions increased by 3.5% by transferring prepayment option to the final step.3. The number of sessions on product card pages has tripled by the implementation of a mobile phone model recommendation system that is based on the subscriber data.4. Average pageview time increased by 13% by updating product card design, added the ability to choose color and model memory alternative.

Almaty, Kazakhstan

1. Transferred website management system from a global centralized platform to local servers, reduced development time-to-market from 4 months to an average of 3 weeks.2. Implemented an age validation through national ID number upon entry on the website in compliance with the new National Health Code requirements.3. Introduced an online device trade-in feature, allowing users to trade-in items from home or office, that led 27% of existing registered users to upgrade their devices in the first three months.4. Established a continuous hypothesis testing process through A/B tests in collaboration with Cameleoon platform specialists.

Almaty, Kazakhstan

Led all Digital activities of the company and reports with HQ (Dallas, USA), Europe Region office (Moscow, RUS) and local management (CMO).

Almaty, Kazakshtan

1. Develop digital marketing and SMM strategies.2. Execute diverse digital campaigns.3. Analyze for better ROI.4. Optimize based on insights.5. Create landing pages.6. Manage email campaigns.7. Integrate CRM for sales.

Almaty, Kazakhstan

Led the strategic, tech and marketing part of the project.