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Global Marketing Team [PR, In charge of Influencer Marketing]1)PR [Influencer Marketing]-Paid collaboration and gifting Revamped paid and gifting collaboration briefs for work efficiency Achieved a peak ROAS of 1,139% over 14 days with a revamped brief Collaborated with 25 influencers to strengthen brand identity for three months Managed and evaluated SNS advertisement collaborations(projects) within the deadline2)Created new product documentation-Created… Show more Global Marketing Team [PR, In charge of Influencer Marketing]1)PR [Influencer Marketing]-Paid collaboration and gifting Revamped paid and gifting collaboration briefs for work efficiency Achieved a peak ROAS of 1,139% over 14 days with a revamped brief Collaborated with 25 influencers to strengthen brand identity for three months Managed and evaluated SNS advertisement collaborations(projects) within the deadline2)Created new product documentation-Created new product documentation for global marketing Used as a product pitch during seeding strategy (79 cases for two months) As a result of product documentation, people provided a detailed product description, including product formulation, ingredients, and effects, when writing PR posts 3)Communications with Marketing agency-Non-sale Shipments, organized monthly listed influencers, took meeting minutes Sorted out and analyzed data of mega influencers's average likes, hits, engagement rate, and more Participated in monthly meeting and took minutes Communicated with agency for non-sale shipments and other urgent issues4)Other duties-Competitor market research, documented handover reports, supported branding, and received influencers 영미권 마케팅팀 [PR, 인플루언서 마케팅 담당]1)PR [인플루언서 마케팅]-유가협업 및 무가협업 담당 업무 효율 강화를 위해 유가협업 및 무가협업 기획서 리뉴얼 리뉴얼한 기획서를 활용하여 14일 기준 최고 ROAS 1139% 달성 3개월간 브랜드 아이덴티티를 강화할 수 있는 25명의 인플루언서와 협업 기한 내 SNS 협업 광고들 (프로젝트) 관리 및 평가2)신제품 제품 설명서 제작-미주 신제품 제품 설명서 제작 벌크시딩 진행 시 제품 소개 자료로 활용 (2달간 약 79건 벌크시딩 진행) 제품 설명서 배부 효과로 PR 게시글 기재 시 제품 제형, 성분, 효과 등을 담은 상세한 제품 설명 기재3)마케팅 대행사 커뮤니케이션-마케팅 대행사 인플루언서 비매출 출고, 리스트업 된 인플루언서 정리, 회의록 작성 대형 인플루언서 Engagement rate, Average likes & hits, 등 데이터 정리 및 분석 매달 진행하는 회의 참여 및 회의록 작성 대형 인플루언서 비매출 출고 담당으로 대행사 커뮤니케이션 진행4)그 외 업무들-경쟁사 시장조사, 인수인계 문서화 및 공유, 브랜드 촬영 서포트, 인플루언서 응접 Show less