Led the formulation of Progressive's embedded insurance marketplace strategy, overseeing go-to-market and product development initiatives across auto, mortgage, fintech, and other verticals. Successfully established partnerships with external C-level leaders and internal resources to define, develop, and execute strategic objectives.- Created GTM strategy and launched 3 embedded products which kickstarted the company's expansion into the marketplace.- Spearheaded all strategy around the launch of our first real-time pricing program for inbound and outbound partner call campaign, resulting in a step function of pricing efficiency, and program controls.- Instituted a culture focused on creating a positive work environment based on mutual respect and trust with a mighty but small team. This approach led to a high rate of employee engagement and consistent high-quality work outputs.- Leveraged historical data to develop KPI targets used to drive strategic planning and operations for the sales, marketing, and product teams- Owns a seven-figure budget, establishing pricing and profit decisions

Fulfilled a pivotal role in crafting a 5-year roadmap, concentrating on enhancing EBIT and fostering consumer growth within the SilverScript Insurance sector of a Fortune 7 prescription benefit management company with a valuation exceeding $100 billion. Spearheaded the integration of data-driven technology across company operations. Led the development of sales strategy and product initiatives across online and call center channels, yielding a notable EBIT increase of over $750K. Directly oversaw strategy formulation, product development, content management, and spend/ROI for designated channels, encompassing re- solicitation, prospect marketing, and retention efforts.- Engineered a comprehensive testing and development cycle enabling multivariate testing, resulting in substantial conversion gains. Pioneered a proof-of-concept system and led a dedicated team, achieving an exceptional 238% increase in conversion rates.- Spearheaded the digital transformation of SilverScript.com and the associatedcall center application, directing product ideation and development for both callcenter and online portals.- Revamped the email program, achieving a noteworthy 15% year-over-yearboost in email capture. Generated a prospect value of $2.6MM and contributed over $100,000 in EBIT through strategic acquisition initiatives.

Recognized as an expert in online and offline marketing practices with a proven track record. Strategized, implemented, and assessed comprehensive demand strategies and marketing initiatives for the Division, spanning B2B partnerships, co-marketing, paid search, and direct mail. Played a key role in driving incremental policy growth, maintaining industry leadership, and overseeing P&L responsibilities.- Orchestrated the creation and leadership of an email re-solicitation program, resulting in an additional 1.2MM marketing touches to prospective buyers and a $500K premium increase in the first year.- Identified, developed, and executed demand programs, achieving an 11% increase in divisional quotes.- Pioneered and managed the Division’s first demand lead aggregator platform, with a budget exceeding $250K.- Developed and managed e-marketing programs and fostered affiliate partnership relationships. Successfully leveraged partner marketing initiatives, including branded programs, to fuel demand for insurance.- Established a dedicated phone team, directing 45% of service level calls to a specialized group of sales representatives, optimizing efficiency and customer engagement.

Spearheaded a remarkable increase in marketing reach, resulting in a fivefold surge in quote growth for the $47MM premium sector of the business.- Pioneered a novel incentive structure for agents, a model that continues to be adopted nationally, showcasing a forward-thinking approach to driving agent performance.

- Led marketing strategy and planning across an 8-state territory, consistently achieving year-over-year growth of recreational vehicle premiums by $2MM.- Played a pivotal role in talent development by training new sales representatives and agency owners on product features and sector-effective selling techniques, contributing to the skill enhancement of the team.