Working with corporate marketing, advertising and PR to integrate social media into brand activity where applicable. Providing benchmarks and analyses data from social media activities, to inform company-wide decision-making and commercial campaign targets. Ensuring social media guidelines are adhered to across all channels and the group

Manage relationships with social monitoring and platform partners (Facebook, Twitter, Google etc) to support and develop commercial opportunities Contribute to the roadmap for the social media tools in use on the tesco.com directing social media tool integration Support the development and implementation of our vision and strategic framework for social media – building relationships in marketing, advertising, pr, customer services and commercial teams to support social media initiatives.