Sekar Ayu Alfina Shasty

Sekar Ayu Alfina Shasty Email and Phone Number

Head of Marketing at CutOff & Perfect Date | Paid Ads Specialist | Digital Marketing Manager @ CutOff
Sekar Ayu Alfina Shasty's Location
Surabaya, East Java, Indonesia, Indonesia
About Sekar Ayu Alfina Shasty

Hi, I am Sekar, a Performance Marketing Specialist with interest in social media ads, search engine marketing, and lead generation. As a performance marketing specialist at CutOff, I've handled several paid campaigns on various platforms such as Meta Ads, TikTok Ads, Shopee Ads, Tokopedia Ads, and Lazada Ads. From those experiences, I have succesfully increased ROAS and decreased cost per result on CutOff's paid campaign.I am looking for freelancing experience in Performance Marketing especially Meta Ads. If you ever interested in working with me, please reach out to me via DM. Thank you!

Sekar Ayu Alfina Shasty's Current Company Details
CutOff

Cutoff

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Head of Marketing at CutOff & Perfect Date | Paid Ads Specialist | Digital Marketing Manager
Sekar Ayu Alfina Shasty Work Experience Details
  • Cutoff
    Head Of Marketing
    Cutoff Nov 2024 - Present
    Surabaya, East Java, Indonesia
  • Cutoff
    Business Strategist
    Cutoff May 2024 - Present
    Surabaya, East Java, Indonesia
    - Develop and implement business strategies to drive growth and enhance market presence of CutOff.- Manage and lead a team, guiding their daily activities and fostering a collaborative work environment to align with strategic goals.- Oversee paid advertising campaigns, focusing on maximizing ROI across platforms and maintaining budget control.- Analyze and interpret sales and product data to uncover insights, track performance, and forecast inventory needs.- Strategize and implement marketing campaigns to support new product launches, from ideation to messaging and positioning.
  • Cutoff
    Performance Marketing Specialist
    Cutoff Feb 2023 - Present
    Surabaya, East Java, Indonesia
    - Generate overall advertising campaign strategy for Meta, TikTok, Shopee, Lazada, and Tokopedia.- Conduct thorough audience research and identify key demographics for precise targeting.- Monitor and manage campaign performance closely, analyze key metrics, and make data-driven decisions to enhance ad performance, resulting in decreased cost per result of 67% and increased ROAS of 105%.
  • Revou
    Student Development Coordinator
    Revou May 2023 - May 2024
    Indonesia
    - Facilitate student development for FSDM NEXT May 2023, September 2023, and January 2024.- Mentor students in executing projects on Meta Ads and Google Ads, enhancing practical skills for the performance marketing landscape.- Coach effective job-seeking strategies, contributing to improved placement rates.
  • Zurich Insurance
    Digital Marketing Associate (Performance Marketing)
    Zurich Insurance Feb 2023 - May 2023
    Indonesia
    As part of RevoU Labs Program, currently managing Meta Ads for Zurich Affiliate.
  • Suwun Makmur Indonesia
    Marketing Assistant
    Suwun Makmur Indonesia Nov 2022 - Feb 2023
    Jakarta, Jakarta, Indonesia
    - Generated end-to-end social media ads campaign and marketplace ads as well as optimizing the campaign every week, resulting in decreased CPC and increased CTR.- Planned social media content plan.- Created Instagram and paid ads contents every month including the copywriting. - Managed collaboration with KOL on various campaigns and endorsements.
  • Revou
    First Team Lead
    Revou Aug 2022 - Dec 2022
    - Assisted 12 students' learning experience from onboarding, project simulation, and personal development support.- Evaluated 12 tasks of students about various modules of digital marketing every week.- Assisted Section Manager for supporting and moderating digital marketing class.

Sekar Ayu Alfina Shasty Education Details

Frequently Asked Questions about Sekar Ayu Alfina Shasty

What company does Sekar Ayu Alfina Shasty work for?

Sekar Ayu Alfina Shasty works for Cutoff

What is Sekar Ayu Alfina Shasty's role at the current company?

Sekar Ayu Alfina Shasty's current role is Head of Marketing at CutOff & Perfect Date | Paid Ads Specialist | Digital Marketing Manager.

What schools did Sekar Ayu Alfina Shasty attend?

Sekar Ayu Alfina Shasty attended Revou, Universitas Negeri Malang.

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