- Develop and implement business strategies to drive growth and enhance market presence of CutOff.- Manage and lead a team, guiding their daily activities and fostering a collaborative work environment to align with strategic goals.- Oversee paid advertising campaigns, focusing on maximizing ROI across platforms and maintaining budget control.- Analyze and interpret sales and product data to uncover insights, track performance, and forecast inventory needs.- Strategize and implement marketing campaigns to support new product launches, from ideation to messaging and positioning.

- Generate overall advertising campaign strategy for Meta, TikTok, Shopee, Lazada, and Tokopedia.- Conduct thorough audience research and identify key demographics for precise targeting.- Monitor and manage campaign performance closely, analyze key metrics, and make data-driven decisions to enhance ad performance, resulting in decreased cost per result of 67% and increased ROAS of 105%.

- Facilitate student development for FSDM NEXT May 2023, September 2023, and January 2024.- Mentor students in executing projects on Meta Ads and Google Ads, enhancing practical skills for the performance marketing landscape.- Coach effective job-seeking strategies, contributing to improved placement rates.

As part of RevoU Labs Program, currently managing Meta Ads for Zurich Affiliate.

- Generated end-to-end social media ads campaign and marketplace ads as well as optimizing the campaign every week, resulting in decreased CPC and increased CTR.- Planned social media content plan.- Created Instagram and paid ads contents every month including the copywriting. - Managed collaboration with KOL on various campaigns and endorsements.

- Assisted 12 students' learning experience from onboarding, project simulation, and personal development support.- Evaluated 12 tasks of students about various modules of digital marketing every week.- Assisted Section Manager for supporting and moderating digital marketing class.