Laura S. Email & Phone Number

Chicago, IL, US

Chicago

• Develop content strategy to ensure that ISMIE's educational content on health care risk management aligns with current and emerging customer needs and business goals.
• Assess content throughout its life cycle—ideation, development, posting and ongoing updates—to be sure proper emphasis is placed on risk management, patient safety, and other areas of industry and organizational focus.
• Work to showcase ISMIE as a thought leader in the MPL industry and bring awareness to timely risk management issues.
• Continue to perform key functions of Senior Writer & Learning Experience Designer role, as described below.

Chicago

• Took a lead role in writing and editing health care risk management content for physicians and clinicians, including online coursework, articles and marketing materials.
• Created and maintained online risk management content using ISMIE's learning management system, EthosCE.
• Helped ensure educational content adhered to best practices for user-centered design and online learning.
• Documented technical processes and assisted with technical support for ISMIE web properties as needed.
• Conducted ongoing needs assessment to develop new topics and timely updates for risk management educational content (e.g., related to COVID-19), as well as new ways of presenting content and measuring learning outcomes.

Chicago

• Researched, wrote and edited risk management content for physicians, clinicians and medical office staff, including online coursework, articles, webinars, marketing materials, and materials for in-person educational.
• Collaborated with subject matter experts inside and outside the organization to create content that was relevant, engaging and actionable.
• Assisted in monitoring life cycles of risk management content and updating items as needed.
• Provided a high level of customer service to policyholders with questions about risk management topics and educational activities.
• Conducted ongoing needs assessment to identify and develop new topics for risk management educational content.
• Ensured that risk management materials were consistent with ISMIE's voice, style and branding.

Chicago

• Provided high-level support throughout the redesign of the AOA's primary website, Osteopathic.org, assisting with site auditing, analysis, research, content development, navigation architecture, content migration and.
• Managed collaborations with subject matter experts across the organization to develop strategic content that supported organizational needs and provides an optimal user experience.
• Continually assessed end user needs and performance of AOA websites and online applications to identify opportunities, weaknesses and gaps.
• Oversaw the creation and distribution of two quarterly executive communications messages using Informz, the AOA's email marketing platform.
• Supervised one direct report (role: content editor).

Chicago

• Pitched, conceptualized and developed engaging, impactful content for publication in The DO, the AOA's award-winning online news magazine for physicians. Worked with The DO's editorial team to achieve aggressive goals.
• Created and managed content on the AOA’s other digital platforms, including the AOA's primary website, Osteopathic.org; health-focused FindaDO.org; and the AOA's intranet, The 19th Floor.
• Provided editorial oversight for digital content to ensure factual accuracy, compliance with AOA and AP style, and adherence to SEO best practices.
• Produced web pages using WordPress and SharePoint content management systems.
• Provided on-site reporting for the AOA’s annual meeting, annual conference and other key association initiatives.

Chicago

• Developed strategic content for the AOA website, Osteopathic.org, as well as its intranet, The 19th Floor, working independently and in collaboration with AOA staff.
• Served as final arbiter for content quality across the AOA's digital platforms. Managed time-sensitive content, updating, removing and restructuring as needed.
• Assisted with major content migration projects for FindaDO.org, The DO and The 19th Floor.
• Trained staff on content management system use and oversaw monitoring of content team email inboxes.

Remote

• Pitched, researched and published online articles on trending tech topics.
• NBC News, Mashable and Yahoo! were among online news outlets to republish posts.

Highland Park, Illinois

• Crafted short-form and blog content for Cappex’s audience of college-bound students.
• Achieved success in a deadline-driven environment, consistently meeting or exceeding aggressive productivity goals.
• Initiated and led collaborative projects, including compiling the editing team’s first style guide.

Madrid, Spain

• Designed and taught English immersion classes for 3- to 5-year-olds, with an emphasis oninteractive learning. Co-taught English immersion classes in grammar, science and art for first- through sixth-grade students.

Indianapolis, Indiana, United States

• Performed appraisals of commercial real estate properties based on analysis of key metrics.
• Researched, conceptualized and completed appraisal reports by or before deadline.

B.A., English

Graduated magna cum laude.

Certificate, Ux Design