1.Build up solid media relationships especially with fashion and lifestyle titles to ensure strong brand exposure.2.Manage the seasonal sample and media shooting, negotiate favorable advertorial /sponsorship package with key media or partner.3.Establish solid relationship with celebrities which plays an important ground for success of key marketing projects and ensure good ROI.4.Responsible for ongoing media relations and PR document drafting of JEAN PAUL GAULTIER, 7 FOR ALL MANKIND, KOOKAI, LLOYD collection.5.Plan, organize and implement of every season’s grand event and PR project involve nationwide press and trade，such as: JEAN PAUL GAULTIER Beijing fashion show in 2012、achieved more than 2 million media value for pairs fashion week in 2014 、7 for all mankind celebrity campaign in 2013. 6.Develop PR media plane following brand guideline and supervise agency for implementation.

1. Responsible for marketing promotion of cosmetics brand BIODROGA and FUTURESSE, making annual marketing plan for company, carrying out brand activities and increasing marketing voice of those brands. 2. Help sales to achieve sales goals of each store, including plan making, vendor controlling, event overlooking, and post-event summary report. 3. In charge of VI design and produce, supervising custom-made gift making and event venue setup. 4. Expose in a nation-wide communication environment by working with colleagues in different areas like BJ, GZ and HK.

1. Gain the best Leon advertising share by using effective tools, effectively deliver advertising campaign proposals to potential clients and retaining clients.2. Pro-active maintenance the advertising business relationships with clients and 4A agencies.3. Deliver monthly sales and clients data analyzing reports to general manager.

1. Organize and execute brands events for leading magazines:BAZZAR ,COSMOPOLITIAN,FHM.....2. Market research and analysis dealers demand, provide the action plan.