Co-founded and lead a creative agency specializing in strategic storytelling for diverse brands. Oversee project management, resource allocation, and program execution for a multifaceted client portfolio of 35+ concurrent projects across various sectors.Key Achievements:• Spearheaded high-impact digital campaigns: Increased Greystar Properties' follower growth by 57% over 4 years; drove 70M+ impressions for Clubhouse for the backchannel launch; achieved 1.2M impressions for 3% Movement content capture.• Managed end-to-end video production projects with measurable results: Tipping Point Community series contributing to $25M fundraising; Rich Brilliant Willing's Shop Talk vignette (3,000+ views); Kapor Center's impact report (10,000+ views).• Implemented robust project management systems: Established efficient workflows, quality control processes, and KPI monitoring, consistently meeting or exceeding ROI targets for clients including McKinsey & Co, BLCK VC, and Bozzuto Group.• Cultivated long-term client relationships: Developed and executed strategic partnerships, ensuring on-time, on-budget delivery of complex marketing campaigns across digital and experiential platforms.

Led Instagram strategy and execution to amplify DE&I narratives in the advertising industry, driving engagement and action to change the ratio. Key Achievements:• Spearheaded content strategy and campaign development, increasing Instagram shareability by 20% year-over-year.• Managed cross-functional teams to generate and execute strategic concepts across multiple platforms, reaching thousands of industry professionals.• Owned and optimized the editorial content calendar, ensuring consistent, high-quality, and on-time delivery, growing followers by 40% year-over-year. • Curated 100+ impactful stories of industry change-makers, contributing to a 30% increase in online engagement.

Led creative strategy for high-profile in-person events in the creative industries.Key Achievements:• Directed creative pod for ADCOLOR Content Team, overseeing the production of 200+ digital assets annually across multiple platforms• Managed end-to-end content creation for conferences, award shows, and FUTURES programs, increasing social media engagement by 75% year-over-year• Produced and edited 50+ videos, achieving 1M+ views and contributing to a 40% increase in event attendance

Toasted Life is an event & lifestyle brand that produces events & experiences for young professionals across a number of markets including NYC, CHI, ATL, SF, OAK & LA.• Develop and execute a long-term content strategy for @ToastedLife• Ensure programs and content map to brand strategy • Concept and craft visual stories and activations that bring strategy to life, and move the needle• Collaborate with stakeholders and executives around brand and content strategy• Manage internal and external creative designers and/or contractors • Manage content calendar, budget, measurement, and operations• Set and track critical metrics and benchmarks•Develop and source content that is engaging, entertaining and celebratory for the young & diverse professionals community

Conceptualized and executed a positivity campaign that evolved into a thriving lifestyle brandKey Achievements:• Managed a year-long daily content project, producing 365 portraits with unique quotes, driving organic growth from 0 to 5,000+ followers in 12 months• Developed and executed collaborations with 10+ industry leaders (including Today @ Apple, Ernst & Young, and Blavity), resulting in a 30% increase in brand visibility and reach• Initiated and managed 'Pastries & Portraits' event series, attracting 500+ attendees and fostering community engagement with 90% positive feedback• Curated works of 7 talented artists, increasing content diversity and engagement by 40%• Secured features on 5+ prominent platforms (including Huffington Post, MiM Connect), expanding brand reach to 1M+ viewers

The Marcus Graham Project is a non-profit national network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry.• Manage 10 emerging talents by providing creative resources while overseeing campaign development, including content creation, strategy and messaging. • Responsible for day to day operations, including project development, initiation, and execution of the first iCR8 Bootcamp hosted in San Francsico at Eleven Inc. • Strategize with internal teams to magnify talent capabilities and build stronger recruiting pipelines with agencies.• Serve as a technical expert and mentor during the production process.

• Direct, ideate and pitch creative concepts for new product launch campaigns including iPhone and Apple Watch.• Generate insights, concepts and strategy for @Apple Instagram content and influencer marketing program.• Manage editorial content calendar for @Apple IG with internal Social team and Ad agency partners.• Oversee content delivery across 21 localized YouTube Apple channels & YouKu (China).• Develop comprehensive launch strategies with over 80+ partners (internal & ad agencies) for YouTube and YouKu channels.

• Designed content and promotional assets for online channels • Curated daily content from art, fashion to news for millennials • Increased our followers from 10 to 700 in 3 weeks (currently +3000 followers)• Collaborated in establishing the voice and content strategy to drive brand awareness

Designed content and executed campaigns for brand such as General Motors, Affordable First, US Bank and Union Bank.

• Scouted, booked and photographed "influencers" for social media assets• Managed and curated daily content for @BlavityShop (e-commerce brand) • Organically increased followers on Instagram by 1000% in one month (currently +4900 followers) • Boosted engagement and interactions by an average of 300% (first 5 months)

Designed and developed campaign for brand such as PepsiCo, Beats by Dre, Usher's New Look, 15Hz, and Marcus Graham Project.

Designed and executed campaigns for brands such as Shocase.com, OPIVU Cosmetic company, CMC Executive Travel, Passport For Health.

Developed, designed and pitched The Tree of Life to KBS+ Ventures, an Isaac+ Award Gold Winner