Selena Hoover Email & Phone Number

Portsmouth, New Hampshire

Portsmouth, New Hampshire

At Trigger House I focus on designing and producing immersive experiences for globally recognized brands.- Oversee a team of 14 project managers that lead 14+ million dollars of business annually.- Clients include Ben & Jerry’s, Hisense, JBL/Harman, Stonyfield, Curaleaf Cannabis, Pure Leaf Tea, Chobani, Behr Paint, Canadian Tourism, Air New Zealand, and Boston Beer.- Develop creative strategy and prepare new business presentations. Participate in pitches alongside Creative Director and CEO. - Responsible for building company process foundations for interdepartmental communication.

Greater New York City Area

Translate cultural trends and insights into executable marketing solutions for lifestyle clients. Develop creative strategy for branded content, experiential and digital marketing campaigns. Collaborate with the account team and oversee client relationships from program inception through completion. This unique role required a deep understanding of the digital advertising landscape, in-depth knowledge of branded events/experiences, and an ability to tell brand stories in engaging and refreshing ways.

San Francisco Bay Area

Provide planning, leadership and budget management to the Marketing Department. Responsibility for developing the annual marketing plan for the organization, field marketing, digital/social marketing, channel marketing, public relations, design, media planning, and new product development/launches. Established a system of reports and communications for all marketing work streams. Present strategic plans and quarterly insights to senior leadership and the board.

Greater Boston Area

Provided integrated marketing plan that focuses on driving trial & awareness through media, PR, customer marketing and event marketing. Defined and managed Unreal's event marketing and partnership programs. Managed influencer programs including celebrity marketing, content creators, and seeding programs.Full integration with the sales team, distributors and brokers to drive sales at key accounts.

Manchester, Nh

Provided insights and innovation consulting for legacy retainer clients: Duracell, Tide and Ben & Jerry’s.Worked with the Business Development team to improve the RFP process and capabilities presentation.

New England