Selena Strandberg Email & Phone Number

United States

We help enterprises respond to global news events so that leaders can manage risk and retain talent. We work with America's largest corporations, including Fortune 500s and Big Four firms. Our Customer Advisory Board includes executives from Chewy, Lennar, Box, Rite-Aid, and others. The Know is backed by Impellent Ventures, K Street Capital, and US News & World Report.

Our consumer products include The Know daily newsletter and our candidate database, KnowYourVote. We've been featured in Forbes, W Magazine, and Town & Country, to name a few, and have partnered with large companies and small start-ups alike, including Barry's, Glossier, and Trusted Health.

Palo Alto, California, Us

Acquired by CiscoManaged all business operations, including sales strategy, sales operations, marketing, and finance for seed-stage start-up; Advised founders on financing, sales, and marketing strategies- Managed company budget and runway; Managed and corrected cap table; Built hiring model and financial model; Oversaw launch of new entity in China - Designed go-to-market strategy, with a focus on lead generation, upsell strategy, and brand. Designed sales collateral, managed launch of website and re-brand; Implemented lead gen software; Ran sales operations- Designed sales process and created customer success plan for each account

New York, Us

Oversaw strategy and operations of new business line expansion:- Hired and managed a team of three to analyze growth opportunities, and launch and expand new business lines- Built the framework to assess opportunities in new categories and new industries; Designed the playbook for how, when, and why Hired launches and expands business lines in the future - Assessed individual market health by geo; Presented recommendations to executive team on market healthLaunched and expanded Marketing business line, the fastest, most data-driven business line ramp to-date at Hired- Doubled business line growth, quarter over quarter, growing the category from 0-$1M top-line revenue in 6 months; Exceeded launch placement goals by 175%- Designed and drove complete go-to-market strategy for Marketing category; Analyzed supply and demand to drive product changes, acquisition strategy, and sales strategy; Identified and defined target personas- Designed new supply-side role for business line launches; Drove operational efficiencies by 50%, leading to role replication elsewhere in the company

New York, Us

- Managed sales for the business line, growing the category from $1M-$10M ARR in a year; Managed relationships with major accounts, including Box, Stripe, and Mulesoft- Designed expansion strategy for the business line; Expanded category from San Francisco to six other markets, domestic and international- Designed business case for first sales development program at Hired; Hired and managed first SDR, achieving 130% of initial outreach goal, which laid the blueprint for Hired’s outbound, direct sales org; Hired manager to scale program

Worldwide, Oo

Advised a $1B aerospace and defense contractor on creating a multi-year growth strategy:• Analyzed client's "current state," competitive positioning, and projected growth trends• Designed key recommendations for driving growth, through market and product analysis, acquisition analysis, interviews with SVP-level industry stakeholders, and client interviews• Designed recommendations for enabling growth, including a new organization structure and sales teamConducted a strategic assessment of a high-level government client’s organizational design:• Identified and evaluated organizational challenges through data analysis, stakeholder interviews, and large focus group sessions with executive leadership• Developed key recommendations, including an employee specialization model and contractor conversion model, to enhance the organization’s design and improve efficiency• Designed and led three focus group sessions with executive-level stakeholders to capture and analyze stakeholder feedbackAssessed regional market shaping opportunities for Deloitte Consulting and designed investment strategy, delivered to CEO:• Conducted market analysis for new technology in the region and a competitive analysis of contracting firms• Projected market growth over a five year time, Deloitte revenue rates and overall ROI, contingent upon firm investment• Designed a firm investment plan to create a complete go-to-market strategy for DeloitteDesigned internal recruitment strategies to recruit undergraduates with non-business related backgrounds

Washington, Dc, Us

Office of Inspector General (OIG):• Led an OIG Area of Emphasis on language training and cost savings, resulting in the issuance of a department-wide report, formally recommending language training policy updates• Coordinated and conducted research on grant management to identify potential waste and fraud, and presented findings to senior Foreign Service officers to be used for performance evaluations on U.S. Embassies