Selena De Leon Email and Phone Number

• Providing technical product design services that create captivating user experiences for software and AI

• Redesigned web app to increase day one retention of users, focusing on in-app walkthroughs and product education• Completing user research, journey mapping, persona, sketching, high-fidelity designs, and prototyping• Conducting all market research, user interviews, and usability testing for new designs, identifying opportunities to enhance product• Collaborating with product manager, engineering, and executives to ship pixel perfect designs

• Designed automotive e-commerce website, optimizing for both desktop and mobile• Assisting with product design projects, building design systems and hi-fidelity prototypes

• Redesigned Marble Collective’s newsfeed with AI incorporation, balancing business goals with user needs to ensure successful delivery of product• Utilized full range of product design, visual design, and interaction design skills to create a more useful and valuable product for client• Owned quality and consistency of designs with current company branding on high-fidelity prototype• Presented updated designs to Chief Executive Officer and provided annotated hand-off file for engineering team

Completed 500+ hours of intensive, remote training of full-cycle UX/UI methods with an emphasis on UI Design, user testing, and rapid iteration. Implemented web and mobile design solutions for clients, individually as well as collaboratively.• UX Researcher; UX Designer | REI Climb: On a team of four, created a pixel perfect climbing app thatemphasized connection based on user research. Contributed to strategic decisions, giving and receiving feedback throughout the design process. Completed interviews, competitive and comparative analysis,owning usability testing, user flow, and high-fidelity prototype that incorporated style guide and accessibility.• UX/UI Designer | fika flowers: Working independently, completed end-to-end product design by redesigning fika flowers’ e-commerce website to create a simple and elegant design. Developed designs based on user interviews, usability testing, card sorting, and competitive and comparative analysis. Defined a persona and created a journey map that led to a user flow and sketches. Completed second round of usability testing to develop a high-fidelity prototype with accessibility and style guide in mind. • UX Designer | GAUGE: Built a mid-fidelity prototype that provided functional solutions to a dilemma around language learning. Completed research, interviews, affinity mapping, persona, flows, wireframing, usability testing.

• Trained new AMER HR Operations Specialists on HR Processes in Workday, Jira, Simpplr, and Confluence• Served as Service Area Expert for Compensation globally, owning HR Ops involvement with annual Merit Cycle, corporate bonuses, executive compensation, equity, and Board of Directors audits• AMER point of contact for Mergers & Acquisitions, assisting with acquisition data and presenting HR slides• AMER point of contact for escalations, mediating and resolving HR-related matters to ensure effective communication and outcomes • Processed and provided guidance on relocations, internal mobilities, terminations, new hires, conversions, contractors/vendors, and merit cycle

• Managed all voluntary and involuntary terminations for the US, Australia, and Canada, partnering with HRBPs, Legal, Payroll, and Facilities for accurate and timely departure of employees• Helped facilitate multiple company-wide layoffs, ensuring data accuracy when preparing final paperwork, collecting signatures, and answering employee questions• Tested HR workflows in Workday with migration of HRIS from Success Factors to Workday• Point of contact for SOX compliance audits in Workday for external auditors• Audited AMER Workday transactions for Payroll submission bi-weekly• Initiated and maintained global HR business processes (internal transfers, terminations, contingent workers, salary adjustments, and work location changes)

• Responded to internal and external HR inquiries (i.e. benefits, promotions, policies, and terminations)• Responsible for managing, tracking, closing, and reporting progress on HR issue resolutions

• Prepared, updated, and managed all employment and personnel records• Oversaw and led all new hire onboardings and employee terminations, including collection and processing of I-9s, W-4s, non-disclosure agreements, offer letters, and payroll and benefits documents• Managed the 2018 Benefits Open Enrollment session, ensuring all employee questions were addressedand successful employee enrollment was achieved• Owned company accounting, processing bi-monthly payroll and expense reimbursements via Paychex and Expensify• Parntered with Sequoia benefits brokers regarding employee benefit elections, invoices, non-discriminatory testing, and COBRA packets• Point of contact regarding facilities or property management inquiries, including building/gym access and upcoming office move• Managed all company swag, office lunches, and events

• Provided operational support for Staffing team by managing data, reporting, and supporting various compliance projects and HR initiatives in University Human Resources•Managed the Office of Federal Contract Compliance Programs Disposition Project, ensuring all schools and units across the University stay compliant when dispositioning requisitions• Oversaw the staffing advertisement budget, ensuring staff positions are advertised to meet Stanford's Affirmative Action goals• Owned data regarding layoffs and ineligible for rehires in applicant tracking system (ATS), ensuring accuracy and consistency across Stanford• Managed web pages for the Staffing Team, including manual HTML changes• Created and updated HR documents, communications, and training aids• Assisted with various recruiting processes, including creating requisitions, developing candidate pools, evaluating resumes, handling terminations and conversions, and leading temporary employee onboardings

• Helped recruiters with recruiting processes, including creating requisitions, developing candidate pools, evaluating resumes, handling terminations and conversions, and leading temporary employee onboardings• Updated candidate and requisition information in Applicant Tracking System (ATS) (Taleo Recruitment Manager)• Answered all staffing voicemails and emails for candidates applying to the StanfordCareers website