- Marketing communications strategy, budgeting & cost control- Development and implementation of BTL and ATL projects in order to maximize the promotion of products and services in the sales channels to reach the business targets of the Bank: o Marketing support of: - retail block (VIP, upper-mass, mass segment); - corporate block (small, medium, large business segment); - other units of the Bank (HR, Protocol department, Head office, etc.)o Brand and business-oriented marketing activities: - promo campaigns, own events, sponsorship, exhibitions and seminars, media advertising within Moscow, PR, social projects with Government of Moscow (Moscow bicycle rental, ‘Moscow day’, ‘9 May’, etc.)- Marketing activities efficiency evaluation- Management and support of Head Office’s Federal campaigns- Control of rebranding standards of exterior and interior design of the Bank’s branches- Visual merchandising (more than 750 branches) - Development and implementation of street navigation- Design and production of marketing printed materials and merchandize- Leadership in creative tenders procedures, preparing of all kinds of documentation due to the requirements based on process of purchasing in government organization- Managing team of 7+ people, including hiring process, KPIs system development and adoption, workload management, extensive coaching experience, performance assessmentProject references: http://bit.ly/MoscowSberbank

Marketing communications, BTL and loyalty programs, 4 direct reports.- Marketing strategy: planning and budgeting - Planning, implementation, coordination and control of retail BTL campaigns (sponsorship, promo, integration campaigns, umbrella campaigns, etc.) (mass and affluent segments)- Marketing and retail coordination of 92 branches throughout Russia (branches monitoring, POSM development and distribution, BTL planning development, etc.) - Cooperation with agencies and stakeholders - Project management- 2 loyalty programs coordination and development (premium and mass segments)

- CRM project – MasterCard Premium Program management (www.mastercardpremium.ru): attraction, dealing with and support of more than 600 luxury brands (shopping, SPA, hotels, restaurants, including partners from abroad) - ATL advertising campaigns (Cross border, Cirque du Soleil, etc.) concept design and implementation, marketing campaigns adaptation - BTL:- Premium events organization (e.g. Cycles & Seasons by MasterCard) - Sponsorship events (Cirque du Soleil, theatre performance by K. Serebrennikov, Golden Mask Theatre Awards integration, etc.) - Promo campaigns - New product launches (cars, mobile phones, software, bank products) - Digital projects development and implementation (web-site development and mobile applications) - Video production: http://www.youtube.com/watch?v=dXvUzmKaixk - All financial management, including budgeting and reconciliations- 5 direct reports

***Ключевые слова:Директор по маркетингу, Head of marketing, Marketing Strategy, Planning, Budgeting, Маркетинг, Marketing, Маркетинг Директор, Leadership, Management, top-management, VP, Business Development, Product marketing, Events, Sponsorship, Vice-president, CMO