Selene Chin personal email
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I am a marketer and an business owner with more than two decades of experience building and enabling successful and high performing teams. Digital is my playground, marketing is my toolkit. I bring a blend of entrepreneurial dare, marketing savvy, and imagination to conversations. The work my team and I make at TheTRIADCo enable brands to go beyond conventions, silos, and comfort zones. I am also the founder of Smarty Pants, a school that teaches children life skills. I believe in children. I also believe it's our job as adults to facilitate life-relevant skill learning as early on in their lives as possible.I'm always up for making new connections. Drop me a line, let's connect.
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Managing DirectorThetriadco Nov 2019 - PresentSingapore -
FounderSmarty Pants - School Of Life Skills Jun 2014 - PresentSingapore -
Adjunct LecturerTemasek Polytechnic Nov 2020 - Jul 2023 -
Managing DirectorPico Pixel Nov 2015 - Sep 2019SingaporeWe are a digital-first creative studio. We build digital interactions into physical encounters to effect enjoyable and meaningful experiences that connects audience online to offline, and back. We are the appointed creative partner of evian and Volvic across all of Asia, as well as brands like Sunglass Hut, Singapore Medical Group and several others.
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Managing DirectorDog Digital Jun 2012 - Oct 2015SingaporeDog Digital is based in the UK and Singapore, and is an independently owned digital communications agency, specialising in web development, digital marketing, and online advertising. -
Head Of Commercial Marketing And Creative Services, ApacElement14 Jul 2010 - Jun 2012Singapore- Lead branding effort for the region- Manage the Creative Services team for APAC- Regional Marketing lead for region-wide marketing programmes. - Working as marketing lead for the company name-change exercise across APAC- Piloting the social monitoring and response framework across APAC; and leading the company’s SEM strategy and prospect management programme- Social media Lead and implemented the company’s social media monitoring and response process.- Field sales… Show more - Lead branding effort for the region- Manage the Creative Services team for APAC- Regional Marketing lead for region-wide marketing programmes. - Working as marketing lead for the company name-change exercise across APAC- Piloting the social monitoring and response framework across APAC; and leading the company’s SEM strategy and prospect management programme- Social media Lead and implemented the company’s social media monitoring and response process.- Field sales marketing initiated sales enablement programmes to help strengthen sales conversion - China portfolio Interim Marketing manager for China with overall responsibility and accountability on all Marketing activities in China. Show less -
Regional Business DirectorOgilvyone Jan 2010 - Jul 2010- Regional digital lead and accountable for the growth and the health of 3 of the agency’s key clients – Unilever, EDB, and Cisco. -
Business DirectorXm Asia Pacific Pte Ltd Aug 2007 - Jun 2010- Head of client servicing team- Key player in major new business pitches- Key clients include: HP, Singapore Tourism Board, Diageo, Mastercard
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Senior Account DirectorTequila\ Feb 2006 - Jul 2007Business owner for the KrisFlyer account,- Provide strategic leadership on all global CRM, online, and BTL initiatives - Engaged with SIA in key strategy sessions on KrisFlyer programme (covering programme structure, not just communications)- Lead team to achieve the highest evaluation scores since account has been with Tequila.- Direct responsibility for steering and growing account. Initiated and implemented 5 key online initiatives in 4 months. Interactive engagement with SIA… Show more Business owner for the KrisFlyer account,- Provide strategic leadership on all global CRM, online, and BTL initiatives - Engaged with SIA in key strategy sessions on KrisFlyer programme (covering programme structure, not just communications)- Lead team to achieve the highest evaluation scores since account has been with Tequila.- Direct responsibility for steering and growing account. Initiated and implemented 5 key online initiatives in 4 months. Interactive engagement with SIA doubled as a result. Show less -
Account DirectorSaatchi & Saatchi Aug 2002 - Jan 2006Key account: HP (Enterprise and Corporate)- Provide strategic direction for all regional initiatives from Singapore hub office (looking over 15 marketings in APAC)- Planned and launched 2 global branding campaigns in AP -
Account ManagerOgilvyone Worldwide Jan 2000 - Jul 2002- 360 lead (integrated marketing communications) for IBM Software Group (ASEAN)- Regional responsibilities for Nokia’s interactive activities- Started Nokia’s CRM database with viral campaign for Nokia 3330.- Implemented Nokia’s first CRM pilot for Nokia 9210- Implemented Nokia’s B2T solution in 7 AP markets Australia, The Philippines, Malaysia, Hong Kong, Singapore, Thailand, Indonesia- Nokia 6250 interactive launch (campaign won the Best of Ogilvy award in 2000, and… Show more - 360 lead (integrated marketing communications) for IBM Software Group (ASEAN)- Regional responsibilities for Nokia’s interactive activities- Started Nokia’s CRM database with viral campaign for Nokia 3330.- Implemented Nokia’s first CRM pilot for Nokia 9210- Implemented Nokia’s B2T solution in 7 AP markets Australia, The Philippines, Malaysia, Hong Kong, Singapore, Thailand, Indonesia- Nokia 6250 interactive launch (campaign won the Best of Ogilvy award in 2000, and awarded finalist in the New York Festival, 2001)- Trained Regional/ Local Nokia and Ogilvy teams on Nokia’sproprietary Content Management Tool- Initiated and implemented Nokia’s regional online media monitoring process Show less -
Account ExecutiveTbwa Singapore Jan 1999 - Dec 1999Clients:- Tan Chong and Sons Motor- Great Eastern Life- Centrepoint Group (Centrepoint, Northpoint, Anchorpoint) -
Account ExecutiveMandate Advertising International Pte Ltd Jul 1997 - Dec 1998Clients:- OCBC Property Services- Singapore Trade Development Board- Sogo Department Stores- Meritus Hotels and Resorts
Selene Chin Skills
Frequently Asked Questions about Selene Chin
What company does Selene Chin work for?
Selene Chin works for Thetriadco
What is Selene Chin's role at the current company?
Selene Chin's current role is Managing Director, TRIAD.
What is Selene Chin's email address?
Selene Chin's email address is se****@****ail.com
What skills is Selene Chin known for?
Selene Chin has skills like Digital Marketing, Integrated Marketing, Digital Strategy, Direct Marketing, Strategy, Online Marketing, Sem, Marketing Management, Marketing Strategy, Marketing Communications, Strategic Planning, Advertising.
Who are Selene Chin's colleagues?
Selene Chin's colleagues are Jayson L., Regina Chan, Kelly Cheng.
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