Selenia I. Email & Phone Number

Passionate & empowering bilingual marketing professional with over 5 years of digital marketing experience in the beauty, health and wellness space. Skilled in integrated marketing communications- I have experience developing and managing CPG brands, from marketing campaign strategy, brand marketing partnerships, and content creation with successful business outcome and growth in mind. While the world of digital marketing evolves, I believe it is imperative to understand the needs and wants of the diverse audience driving the way we market.As a licensed Esthetician, it is my biggest joy to bring my most helpful skin care knowledge and advice to clients in and outside the treatment room. Being on both sides of the table (consumer facing/ behind the scenes), offers a wider perspective on Marketing and makes me an asset to any company I work with.Notable Marketing Impacts:📈 Data Modeling Implementation to strengthen Sales: created strategic sales approach that garnered a 181% growth week over week specifically targeting Sephora.✅ Brand Management for several Social Media platforms: upheld consistent brand marketing messaging across platforms such as Instagram, Facebook, Tik Tok, Linked In, X (formally known as Twitter), Snapchat through custom content and media engagement.🔬 Skincare and Beauty Expertise: As a licensed Esthetician, I am licensed to dispense and inform on beauty, health and wellness subject matters. This trade has also provided me with one of a kind, hands-on experience with over thousands of skin types, skincare ingredients and a deep understanding of skin science.Core Leadership Skills:• Ability to constantly learn new marketing strategies & technologies to streamline marketing campaign execution.• Brilliant communicator that can demonstrate company missions/values clearly to develop impactful, successful, and concise marketing efforts. • Capable of managing and presenting complex data insights for cross functional team use at brainstorm meetings.• Diverse problem solver that can conceptualize performance improvement plans with attainable brand marketing goals.Core Marketing Competencies:☀️ Integrated Marketing Communications☀️ Consumer Packaged Goods (CPG)☀️ Social Media MarketingExperience with:☀️ Asana☀️ Meta Insights☀️ Microsoft: Outlook, Excel, SharePoint, Planner, Powerpoint☀️ Rival IQ☀️ Sprout Social ☀️ Shopify☀️ Tribe DynamicsLet’s connect soon! 📩 spislas@icloud.com

Listed skills include Writing, Public Relations, Contact Centers, B2C Marketing, and 9 others.

• 

  California Lutheran University

  Marketing Communications