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Istanbul, Turkey

The global distributor of Nautica and Blaupunkt brands in Consumer Electronics with +100 employees, and offices in Istanbul, the U.S.A., and China.* Led Nautica (technology products) and Blaupunkt (audio, SDA) brands, reporting to the CEO, with a team of 7 people including managers.* Launched an umbrella campaign and directed the execution on digital media.

Istanbul, Turkey

The service company that offers innovative smart parcel delivery solutions for e- commerce businesses. The parent company, Oyak Group, has investments in 25 countries with +38K employees.* Developed and executed the product, price, distribution, communication strategies, and the roadmap for a new disruptive technology brand (B2C & B2B)* Successfully launched Turkish, and English websites and established a CRM system

Istanbul, Turkey

* Established the marketing department from scratch, reporting to the General Manager. Member of the executive management board* Coached 6 direct reports from brand, digital, trade, and training functions* Successfully ran digital campaigns (search, display, and social media), achieving 81 % growth in Babyliss and 350 % in Baseus e-commerce revenue* Pioneered the digital transformation through the website targeting a better UX, UI experience with marketplace automation resulting in a 10 times revenue growth* Initiated and successfully managed social media accounts and influencer projects through monitoring and measuring performance

Istanbul

* Led communication, trade marketing, business management functions for “Vacuum Cleaner, Air Purification, Personal Care, and Hand Dryer” categories* Coached 7 direct reports, and reported directly to the General Manager* Successfully launched cord-free category with PR events, digital ads (search,display, social media, programmatic), influencer projects, in-store activities, joint business plans with retailers, and a website launch, achieving a 47 % sales growth in 2017, and 69 % in 2018, doubling revenue share to 32 %, becoming the leader* Given extra responsibility in Personal Care sales (managing merchandising team, setting KPIs) with a Key Account Manager as a direct report* Elevated the Personal Care category to the number 1 position in less than a year* Established shop-in-shop concepts at retail by implementing over 100 stores* Created sell-in and sell-out reporting dashboards to track sales performance* Improved relations with global partners that led to the tripling of investments

Istanbul, Turkey

The biggest dairy company, in the largest 500 company list in TR, with +5K employees in 11 countries.* Managed Dairy, Fruit Juice, Sauces, and Teen businesses that make 40 %* Supervised 6 direct reports, and reported directly to the General Manager* Successfully revitalized fruit juice business with a line investment with above-the-line, ATL, and below-the-line, BTL, activities uplifting awareness from 5th to 2nd* Doubled revenue, and profit and tripled share by repositioning* Directed many researches like; price sensitivity, conjoint to determine the price* Re-launched Ayran with a 360 campaign, achieving a 73 % profit uplift

Istanbul, Turkey

A global retail company with 22 billion € revenue, +50K employees in 13 countries.* Led Brown Goods’ strategies that make 30 %, reporting to the General Manager* Managed supplier relationships to get marketing support to increase profitability

Istanbul, Turkey

A global consumer electronics company with 57 billion € net sales, and +110K employees in 70 countries.* Managed business strategies of TV, and Audio that make 49 % at 98 million €* Developed 4P strategies with a 5 million € budget, with a team of 4 people* Based on accomplishments received a promotion, and took over the Hi-fi unit* Created a TVC that digitally transformed the brand to number 1 position* Convinced Japanese top management to endorse the local assembly project based on the record profitability, ranking 3rd in Europe before 12th* Honored with the “Daruma” award based on outperformance of targets by 168 %* Improved relations with Teknosa, allocated exclusive models, and merchandising team, resulting in a value share uplift from 6 to 15 %, leading to rank 2nd from 6th

Istanbul, Turkey

A global company in the photo industry with 4,500 employees in 27 countries.* Led strategies of “Film, Camera, Paper, Battery, and Kiosk” businesses, that make 80 % of the turnover at 56 million $, reporting to the General Manager* Honored with the Special Recognition award in CEMAF, leading to a promotion* Awarded with “Outstanding Achievement” prize for record growth in the region* Increased film market share from 25 to 56 % and became the market leader

Istanbul, Turkey

Managed “Yogurt, Ayran, Dessert” and “Kido” sub-brand that targets kids, and received two promotions during 4 years with extended responsibilities* Turned "Kido" into a lively character through TVC, PR, and promotions* Increased market share of Kido milk, the market leader, by 5 points in 2001

Istanbul, Turkey

Master Of Business Administration - Mba, Mba, Received Scholarship, And Graduated With Cgpa: 3.6/4, High Honors Degree

Rranking 4th in TR, 502nd in the world– Ankara, Turkey Education in English

Bachelor Of Applied Science (B.A.Sc.), Environmental Engineering, Ranked 3Rd Out Of 67 Students, With Distinctive Cgpa: 3.3/4, Honors Degree

Ranking 1st in TR, 336th in the world– Ankara, Turkey Education in English

Science

Education in English